Mirada : to showcase its latest release of Iris Multiscreen Solution and launch new products at IBC 2017

MADRID, 9 August, 2017 - Mirada, a leading provider of cutting-edge products and services for Digital TV Operators and Broadcasters, will be showcasing the latest release of Iris, its multiscreen solution at IBC 2017 in Amsterdam.

Iris, the cost effective end-to-end cross platform, will be presenting its newest version at the show. Mirada's solution allows viewers to discover and consume all types of media content, creating an ecosystem with especial focus on a consistent responsive and intuitive user experience across multiple devices; seamlessly, anytime, anywhere. Among the novelties, visitors will enjoy refreshed Inspire UI, new integrations with third-parties, brand new responsive web client, cloud DVR and other features.

Iris' front-end applications include Mirada's OTT platform which is easily integrable with DVB/IPTV solutions or available as a standalone service, due to its flexible and universal architecture. The multiscreen solution comes along with the own scalable Iris SDP backend, granting TV Operators and their subscribers a quicker and more effective way to configure their preferred settings. The back-end solution also brings with it Iris CMS, which provides the Operator with full control over content and metadata through any web browser. Iris platform is acclaimed worldwide for elevating engagement, boosting consumption and reinforcing retention, while reducing time to market and waging for unparalleled flexibility.

Mirada has been working during the year with the aim of empowering pay TV platforms and will be showcasing a range of other essential products at IBC. This presentation will include the launch of its brand new analytics product, whose main goal is to help operators make smarter, data-based decisions to drive revenue and build bigger audiences.

Demonstrations of the entire Iris multiscreen solution along with the launch of new products will be available at Mirada's stand - 5.A63 - from 15th to 19th September.

For further information, to request a demo or book an appointment with our team of experts during the show, please contact marketing@mirada.tv or click here to get in touch with us.

About Mirada

Mirada is a leading provider of products and services delivered with an unparalleled user experience, serving TV Operators and Broadcasters around the world. Founded in 2000 and with operations across four continents, Mirada is led by Non-Executive Chairman Javier Casanueva and Group CEO José Luis Vázquez, the Company prides itself on being a pioneer in the Digital TV sector. Mirada's core focus is on the ever-growing demand for TV Everywhere technologies.

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