Mirada : to showcase newest release of Iris multiscreen solution and CEO to present at NAB Show 2017

MADRID, 18 April, 2017 - Mirada, a leading provider of products and services for Digital TV Operators and Broadcasters, will be showcasing Iris, the acclaimed E2E multiscreen software solution, from 24th - 27th April at NAB Show 2017 in Las Vegas. During the event, Mirada's CEO, José Luis Vázquez, will be sharing his insights on 'How to embrace new trends in TV Consumption' at 12:45 on Wednesday in the CMIIP Debate Theatre in addition to taking part in the 'TV Innovation and Future Trends: A 2020 Vision' panel discussion.

Mirada's acclaimed Iris is an innovative E2E multiscreen platform concept with a strong focus on content discovery, encompassing both front-end and back-end solutions. The Iris platform allows subscribers to consume live and on-demand content while also benefitting from catch-up and start-over capabilities and session transfer across a range of devices including laptops, smartphones and tablets.

Front-end applications, including Iris' cutting-edge OTT platform, come with Iris Inspire, a state-of-the art UI which offers seamless navigation paired with cutting-edge content discovery features to highlight and promote Operators' rich content library. Intuitive and created with a minimalist design, Iris Inspire UI satisfies even the most demanding users, in terms of both usability and visual attractiveness.

Iris' powerful back-end application, Iris SDP, allows TV Operators and subscribers to quickly and effectively configure settings, access statistics and manage cross-platform integration. The back-end solution also includes Iris CMS, which is responsible for a range of services including the configuration of the editorial content catalogue, management and validation of metadata and management of Iris' advanced catalogue presentation features.

Demonstrations of the entire Iris E2E multiscreen solution will be available at Mirada's booth in South-Upper Hall: 13607CM.

Mirada will be represented at NAB Show 2017 by José Luis Vázquez (CEO), Javier Peñín (VP Sales) and Antonio Rodríguez (VP Business Development). For further information about Mirada's presence at NAB Show 2017 or to reserve a meeting with our team of experts at the show, please contact sales@mirada.tv.

José Luis Vázquez, CEO of Mirada, commented: 'We are looking forward to attending NAB Show in Las Vegas this year and we are very excited to be showcasing our entire Iris software solution, which has been receiving a lot of interest from markets following the successful roll-out of our platform with izzi Telecom in Mexico. We are very confident that Iris will attract the attention of many at this year's NAB Show.'

About Mirada

Mirada is a leading provider of products and services for Digital TV Operators and Broadcasters. Founded in 2000 and led by Non-Executive Chairman Javier Casanueva and Group CEO José Luis Vázquez, the Company has over 15 years of experience and prides itself on being a pioneer in the future of Digital TV. Mirada's core focus is on the ever-growing demand for 'TV Everywhere', for which it offers a complete suite of end-to-end modular products across multiple devices (STBs, PCs, smartphones and tablets), all with innovative, state-of-the-art UI designs.

Mirada's products and solutions, acclaimed for unparalleled flexibility and optimal time to market, have been deployed by some of the biggest names in broadcasting including Telefonica, Sky, Virgin Media, BBC, ITV and most recently Televisa Group, the largest media company in the Spanish-speaking world.
Headquartered in London, Mirada has commercial offices located across Europe, Latin America and Asia, and is currently competing for most of the major live projects in Latin America while also building a pipeline in Asia-Pacific and Eastern Europe. For more information, visit www.mirada.tv.

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