Nicholson's is proud to open its latest pub, The White
Swan, right in the heart of London in Covent Garden on 4
On the site of the former brewery of famous London banking
firm Hoare & Co., and as the setting for Dorothy L.
Sayers's Lord Peter Whimsey detective novel Murder
Must Adverstise, The White Swan and the surrounding
area have a history that's firmly rooted in food and
drink, hospitality and intrigue.
Since the Nicholson brothers opened their very first pub
back in 1873, the Nicholson's name has been synonymous
with heritage and hospitality. From that first nineteenth
century pub right up to The White Swan in Covent Garden,
Nicholson's offers classic, delicious food, an
unrivalled selection of cask ales and the warmest, most
welcoming service and pub atmosphere.
The White Swan celebrates its opening by hosting the launch
of Nicholson's first branded beer - Nicholson's
Ben Lockwood, assistant brand manager, at Nicholson's
comments: Nicholson's pubs want to be able to offer our
guests the ultimate cask ale experience by stocking the
very best range of real ale favourites and new-to-market
We were keen to provide an exciting new product that would
appeal to the growing number of cask ale drinkers in
Nicholson's pubs, so we invited partner breweries to
create a bespoke ale for the brand.
Ben continues: St Austell Brewery demonstrated clear
passion for quality which resulted in a delicious high
standard beer that the team at the White Swan and all our
Nicholson's pubs can be proud to serve.
Working in collaboration with award-winning brewer St.
Austell Brewery, Nicholson's Pale Ale will be
available exclusively across all 80 Nicholson's
locations nationwide. The new ale, a classic cask
conditioned English Pale Ale (4% ABV), represents both
companies' passion and drive in delivering quality ale
which can be enjoyed in the typical British pub atmosphere
that Nicholson's offers.
Roger Ryman, Brewing Director of St Austell Brewery added:
As a brewer it's always a pleasure to innovate and
create new brews. Nicholson's Pale Ale is a refreshing
and easy to drink ale made with Cornish barley that we hope
will generate a strong fan base among Nicholson's
customers. Nicholson's pubs are helping drive the
demand for innovative, quality cask ale brews, something
that's very close to our hearts at St Austell, matched
with our historic brewing roots.