Modern Times Group MTG AB (publ.) ('MTG' or 'the Group'),
the international entertainment broadcasting group, today
announced that it has acquired the television broadcasting
rights to England's Barclays Premier League in Sweden and
Denmark from the start of the 2013/2014 season until the
end of the 2015/2016 season from the Premier League.
The rights include coverage of all 38 rounds of the
Barclays Premier League, comprising matches played in
close to 200 individual time slots. All of the rights are
exclusive on all platforms in Sweden. The rights to
approximately 280 of the matches are exclusive on all
platforms in Denmark, while the rights to approximately
100 matches are non-exclusive.
MTG currently holds the exclusive broadcasting rights to
the Barclays Premier League on all platforms in Sweden
until the end of the 2012/2013 season, and also holds the
pay-TV broadcasting rights in Denmark for the same
Under the terms of the new agreement, the matches will be
shown in Sweden on the Viasat premium pay-TV sports
channels. The channels will broadcast coverage with local
commentary from all time slots from every Premier League
round from August to May, as well as additional
programmes featuring highlights, profiles, interviews and
analysis. MTG's Viasat sports channels are available on
the Viasat satellite platform, as well as through all
major third party IPTV and cable networks.
The Danish TV3 free-TV channels will broadcast coverage
with local commentary from all time slots from every
Premier League round from August to May, as well as
additional programmes featuring highlights, profiles,
interviews and analysis.
MTG currently holds the broadcasting rights to the
Barclays Premier League not just in Sweden and Denmark,
but also in Estonia, Latvia, Lithuania and Bulgaria.
Hans-Holger Albrecht, President and CEO of MTG,
commented: "The Barclays Premier League is the most
popular domestic club football competition in the world
and has a huge fan base in Scandinavia. We are therefore
delighted to have both prolonged our exclusive TV rights
in Sweden and now secured an enhanced rights package in
Denmark. We will continue to provide viewers with premium
coverage of matches for the next three years in SD, HD
and 3D, and on as many platforms and devices as possible.
High quality delivery of the best entertainment content
on an 'anytime anywhere' basis is what Viasat is all
Premier League Chief Executive, Richard Scudamore, said:
"We are extremely pleased that Modern Times Group has won
the rights to broadcast the Barclays Premier League in
Sweden and Denmark. I am sure they will continue to
deliver fantastic coverage of the League to our many fans
in both countries."