Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Nyse  >  Molson Coors Brewing Co    TAP

SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector newsTweets 

Molson Coors Brewing Company : Carling Launches New Glassware

share with twitter share with LinkedIn share with facebook
share via e-mail
0
04/04/2012 | 05:23pm CET

Stronger, more stylish and delivers the perfect pour

4th April 2012: Molson Coors is making new Carling glassware available to the on-trade from this week as part of its 're-ignite strategy' for the UK's best selling beer. The glassware, created by design agency Echo, reflects the major marketing campaign launched last year, which positions Carling as Refreshingly and Brilliantly British. Four million pint and half-pint glasses will be made available to pubs, bars and clubs across the UK.

Research undertaken by Molson Coors indicates that the glassware will be well received by consumers: three-quarters (77%) of drinkers said that they preferred the new glasses over the old, and nine out of ten (93%) said that the updated design fitted 'well' or 'very well' with Carling's brand image 1.

Jeremy Gibson, Carling Brand Director, explains why Molson Coors is investing in new glassware: "Delivering that perfect serve is an absolutely essential part of invigorating the beer category and the right glassware for our beers is crucial. It was important to us that we have a glass that reflects the sophisticated nature of the UK's bestselling lager, complementing the advertising currently on TV and ensured that, from the first sip until the last, it provided a great drinking experience."

In addition to reflecting the updated image of Carling, the new glassware produces a better serve. The glasses have increased nucleation to improve head performance, helping ensure that Carling lives up to its 'Brilliantly Refreshing' billing right to the bottom of the glass. The glass is also tougher, with thicker walls and higher impact strength to reduce breakages.

The glassware, which is available in pint and half-pint glasses, can be ordered by Carling on-trade stockists from this week.

-Ends-

Notes to Editors

Contact Details for further information

The Molson Coors corporate press office:
E: molsoncoorscorporateteam@redconsultancy.com
T: +44 (0)207 025 6680

About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world's beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across the Americas, Europe and Asia. It operates in Canada through Molson Coors Canada; in the U.S. through Miller Coors; and in the U.K. and Ireland through Molson Coors (UK & Ireland). For more information on Molson Coors Brewing Company and our portfolio of brands, visit the company's website, www.molsoncoors.com.

In the UK and Ireland, Molson Coors has over 2,000 employees and breweries in Burton on Trent, Tadcaster, Alton, as well as the Sharp's brewery in Rock, Cornwall. It has a market share of over 20% of the UK beer market. Our portfolio includes Carling, the UK's best selling lager for three decades, Coors Light, Grolsch, Worthington's, Caffrey's, Cobra, Corona, Doom Bar, Singha and a range of speciality beers.

Respect for alcohol is one of the guiding principles of the organisation and that is why Molson Coors was one of the signatories to the Responsibility Deal and works with its customers to encourage people to enjoy its drinks responsibly through support for Best Bar None (run by the BII) and Community Alcohol Partnerships (run by the WSTA).


1Carling font and glassware research, SPA Future Thinking, July 2011.
distributed by

This press release was issued by Molson Coors Brewing Company and was initially posted at http://molsoncoors.com/en/News/United Kingdom/Brands/2012/April/04/Carling Launches New Glassware.as px . It was distributed, unedited and unaltered, by noodls on 2012-04-04 17:15:05 PM. The issuer is solely responsible for the accuracy of the information contained therein.

share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on MOLSON COORS BREWING CO
01/18 MOLSON COORS BREWING : January 18, 2017
2016 MOLSON COORS BREWING : DART and TRE to have free rides over New Year's weekend
2016 MOLSON COORS BREWING : League lands new deal with Molson
2016 BALL : 150 losing jobs at Reidsville plant 150 losing jobs at Reidsville can pac..
2016 MOLSON COORS BREWING : North Side beer bar drops MillerCoors over Trump
2016 MOLSON COORS BREWING : November 1, 2016
2016 MOLSON COORS BREWING CO : ex-dividend day
2016 MOLSON COORS BREWING CO : Change in Directors or Principal Officers, Financial S..
2016 MOLSON COORS BREWING : Tracey Joubert Appointed Molson Coors New Chief Financial..
2016DJU.S. HOT STOCKS : Hot Stocks to Watch
More news
Sector news : Brewers - NEC
01/20 Heineken in talks over Kirin's struggling Brazil business
01/19DJASAHI : Reviewing Investment in China's Tsingtao Brewery
01/18DJINBEV : Bud Light Revamps Ad Approach for Super Bowl
01/17 INBEV : Matt Damon takes to Davos stage to put water on map
01/17 Japan brewer Asahi says it is open to more M&A after Europe beer deals
More sector news : Brewers - NEC
News from SeekingAlpha
01/21 Packaged beverage sales at convenience stores seen improving
01/13 Add This Alcohol Stock To Your Investing Diet
01/10 Beer stocks react to latest batch of Nielsen data
01/09 Game Plan For The Week - Cramer's Mad Money (1/6/17)
2016 This BUD Is For You
Advertisement
Financials ($)
Sales 2016 11 141 M
EBIT 2016 3 434 M
Net income 2016 1 017 M
Debt 2016 4 249 M
Yield 2016 1,68%
P/E ratio 2016 21,50
P/E ratio 2017 19,26
EV / Sales 2016 2,26x
EV / Sales 2017 2,82x
Capitalization 20 942 M
More Financials
Chart MOLSON COORS BREWING CO
Duration : Period :
Molson Coors Brewing Co Technical Analysis Chart | TAP | US60871R2094 | 4-Traders
Full-screen chart
Technical analysis trends MOLSON COORS BREW...
Short TermMid-TermLong Term
TrendsNeutralNeutralNeutral
Technical analysis
Income Statement Evolution
More Financials
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 10
Average target price 120 $
Spread / Average Target 23%
Consensus details
EPS Revisions
More Estimates Revisions
Managers
NameTitle
Mark R. Hunter President, Chief Executive Officer & Director
Geoffrey E. Molson Chairman
Tracey Joubert Chief Financial Officer
Andrew Thomas Molson Vice Chairman
H. Sanford Riley Independent Director
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
MOLSON COORS BREWING C..0.32%20 942
AB INBEV-1.48%178 294
AMBEV SA5.61%86 186
HEINEKEN-0.84%43 878
HEINEKEN HOLDING-0.24%20 333
ASAHI GROUP HOLDINGS L..0.62%15 667
More Results