Stronger, more stylish and delivers the perfect pour
4th April 2012: Molson Coors is making new Carling
glassware available to the on-trade from this week as part
of its 're-ignite strategy' for the UK's best selling beer.
The glassware, created by design agency Echo, reflects the
major marketing campaign launched last year, which
positions Carling as Refreshingly and Brilliantly British.
Four million pint and half-pint glasses will be made
available to pubs, bars and clubs across the UK.
Research undertaken by Molson Coors indicates that the
glassware will be well received by consumers:
three-quarters (77%) of drinkers said that they preferred
the new glasses over the old, and nine out of ten (93%)
said that the updated design fitted 'well' or 'very well'
with Carling's brand image 1.
Jeremy Gibson, Carling Brand Director, explains why Molson
Coors is investing in new glassware: "Delivering that
perfect serve is an absolutely essential part of
invigorating the beer category and the right glassware for
our beers is crucial. It was important to us that we have a
glass that reflects the sophisticated nature of the UK's
bestselling lager, complementing the advertising currently
on TV and ensured that, from the first sip until the last,
it provided a great drinking experience."
In addition to reflecting the updated image of Carling, the
new glassware produces a better serve. The glasses have
increased nucleation to improve head performance, helping
ensure that Carling lives up to its 'Brilliantly
Refreshing' billing right to the bottom of the glass. The
glass is also tougher, with thicker walls and higher impact
strength to reduce breakages.
The glassware, which is available in pint and half-pint
glasses, can be ordered by Carling on-trade stockists from
Notes to Editors
Contact Details for further information
The Molson Coors corporate press office:
T: +44 (0)207 025 6680
About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer
delivering extraordinary brands that delight the world's
beer drinkers. It brews, markets and sells a portfolio of
leading premium brands such as Coors Light, Molson
Canadian, Carling, Blue Moon, and Keystone Light across the
Americas, Europe and Asia. It operates in Canada through
Molson Coors Canada; in the U.S. through Miller Coors; and
in the U.K. and Ireland through Molson Coors (UK &
Ireland). For more information on Molson Coors Brewing
Company and our portfolio of brands, visit the
company's website, www.molsoncoors.com.
In the UK and Ireland, Molson Coors has over 2,000
employees and breweries in Burton on Trent, Tadcaster,
Alton, as well as the Sharp's brewery in Rock, Cornwall. It
has a market share of over 20% of the UK beer market. Our
portfolio includes Carling, the UK's best selling lager
for three decades, Coors Light, Grolsch, Worthington's,
Caffrey's, Cobra, Corona, Doom Bar, Singha and a range
of speciality beers.
Respect for alcohol is one of the guiding principles of the
organisation and that is why Molson Coors was one of the
signatories to the Responsibility Deal and works with its
customers to encourage people to enjoy its drinks
responsibly through support for Best Bar None (run by the
BII) and Community Alcohol Partnerships (run by the WSTA).