Britain's biggest brewer, Molson Coors (UK & Ireland) has
launched a new world beer pack comprising four well known
brands in the Molson Coors portfolio; Cobra, Singha,
Grolsch and Modelo's Pacifico Clara. The packs are
exclusively available as a limited edition to the off-trade
from wholesalers Landmark, Today's Group, Booker and
Bestway.
Mark Smith, World Beer Brand Manager at Molson Coors said,
"Individually, each of the beers contained in the pack is a
strong brand, however we wanted to create something new and
offer drinkers a range of beers from around the world. The
pack taps into the burgeoning popularity of world beer and
is designed to suit a variety of tastes. The pack is the
perfect way to introduce consumers to beers they may not
have tried before, for example Pacifico Clara."
The move continues Molson Coors' investment in world beer
following a £4 million advertising campaign for Cobra and a
major marketing push for Singha, both launched earlier this
year.
ENDS
About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer
delivering extraordinary brands that delight the world's
beer drinkers. It brews, markets and sells a portfolio of
leading premium brands such as Coors Light, Molson
Canadian, Carling, Blue Moon, and Keystone Light across the
Americas, Europe and Asia. It operates in Canada through
Molson Coors Canada; in the U.S. through Miller Coors; and
in the U.K. and Ireland through Molson Coors (UK &
Ireland). For more information on Molson Coors Brewing
Company and our portfolio of brands, visit the
company's website, www.molsoncoors.com.
In the UK and Ireland, Molson Coors has over 2,000
employees and breweries in Burton on Trent, Tadcaster,
Alton, as well as the Sharp's brewery in Rock, Cornwall. It
has a market share of over 20% of the UK beer market. Our
portfolio includes Carling, the UK's best selling lager
for three decades, Coors Light, Grolsch, Worthington's,
Caffrey's, Cobra, Corona, Doom Bar, Singha and a range
of speciality beers.
Respect for alcohol is one of the guiding principles of the
organisation and that is why Molson Coors was one of the
signatories to the Responsibility Deal and works with its
customers to encourage people to enjoy its drinks
responsibly through support for Best Bar None (run by the
BII) and Community Alcohol Partnerships (run by the WSTA).
Contact details for further information
For further information contact the Molson Coors Corporate
Press Office on 0207 025 6680 or email molsoncoorscorporateteam@redconsultancy.com
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