Log in
Forgot password ?
Become a member for free
Sign up
Sign up
Dynamic quotes 

4-Traders Homepage  >  Equities  >  Nyse  >  Molson Coors Brewing Co    TAP

News SummaryMost relevantAll newsSector newsTweets 

Molson Coors to launch new beers in quest to spur sales

share with twitter share with LinkedIn share with facebook
share via e-mail
03/06/2012 | 10:46pm CET

Molson Coors Brewing Co said on Tuesday it will launch Coors Light Iced Tea and other new products, as the beer company fights to win a greater share of the struggling beer market.

Molson executives said during a meeting with analysts that the new products should help spur sales so the company can put less reliance on cost-cutting to drive its profit. It also seeks to make beer more attractive to people who have moved on to wine or cocktails.

"Someone else is eating our lunch in the alcohol space," Molson Coors Chief Executive Peter Swinburn said at the meeting, which was broadcast over the Internet.

Coors Light Iced Tea will go on sale first in Canada, where consumers are interested in flavored beers and other refreshing drinks, Molson executives said. They did not, however, rule out an expansion into the United States.

Other new products include Carling Zest, a limited-time-only beer with citrus flavors and an autumn-inspired Leinenkugels beer.

Molson Coors, which is aggressively pursuing the market for craft beers through its Tenth and Blake unit, said its new craft beer Batch 19, is performing better than it expected. With additional roll-outs planned for April, the new beer should be available in over 40 U.S. markets by fall, the company said.

Molson, whose core brands include Molson Canadian, Coors Light and Blue Moon, said it will spend more this year on marketing, given its new products.

Molson shares closed down $1.29, or 3 percent, at $42.04 on the New York Stock Exchange. The Dow Jones Industrial average index <.DJI> closed down 1.6 percent.


Unlike its larger rivals Anheuser-Busch InBev and SABMiller, which have large businesses in developing and emerging markets, Molson's sales are concentrated in the mature markets of Canada, Britain and the United States.

But the company said on Tuesday it wants to accelerate growth in developing markets. It will also focus on China, Russia, India and Ukraine, and on the beers Coors Light, Carling and Cobra.

At present, Molson's international division accounts for about 3 percent of its worldwide volume, but the company said its goal is for that unit to become a "significant contributor" to sales volume and profit growth by 2015.

Last month, Molson reported fourth-quarter profit that blew past Wall Street estimates, as price increases, cost savings and an extra selling week helped offset weak sales volume.

(Reporting By Martinne Geller in New York; Editing by Bernard Orr)

By Martinne Geller

Stocks treated in this article : AB INBEV, SABMiller plc, Molson Coors Brewing Company
share with twitter share with LinkedIn share with facebook
share via e-mail
01/18 MOLSON COORS BREWING : January 18, 2017
2016 MOLSON COORS BREWING : DART and TRE to have free rides over New Year's weekend
2016 MOLSON COORS BREWING : League lands new deal with Molson
2016 BALL : 150 losing jobs at Reidsville plant 150 losing jobs at Reidsville can pac..
2016 MOLSON COORS BREWING : North Side beer bar drops MillerCoors over Trump
2016 MOLSON COORS BREWING : November 1, 2016
2016 MOLSON COORS BREWING CO : ex-dividend day
2016 MOLSON COORS BREWING CO : Change in Directors or Principal Officers, Financial S..
2016 MOLSON COORS BREWING : Tracey Joubert Appointed Molson Coors New Chief Financial..
2016DJU.S. HOT STOCKS : Hot Stocks to Watch
More news
Sector news : Brewers - NEC
01/18DJINBEV : Bud Light Revamps Ad Approach for Super Bowl
01/17 INBEV : Matt Damon takes to Davos stage to put water on map
01/17 Japan brewer Asahi says it is open to more M&A after Europe beer deals
01/11DJINBEV : This Startup Wants to Help Brands Make Videos Using Artificial Intellige..
2016 Japan Inc could claim edge in overseas deals as China faces restraints
More sector news : Brewers - NEC
News from SeekingAlpha
01/13 Add This Alcohol Stock To Your Investing Diet
01/10 Beer stocks react to latest batch of Nielsen data
01/09 Game Plan For The Week - Cramer's Mad Money (1/6/17)
2016 This BUD Is For You
2016 GRAPHIC PACKAGING : Cheaper Way To Get Consumer Staples Exposure
Financials ($)
Sales 2016 11 141 M
EBIT 2016 3 434 M
Net income 2016 1 017 M
Debt 2016 4 249 M
Yield 2016 1,68%
P/E ratio 2016 21,57
P/E ratio 2017 19,32
EV / Sales 2016 2,27x
EV / Sales 2017 2,82x
Capitalization 21 017 M
More Financials
Duration : Period :
Molson Coors Brewing Co Technical Analysis Chart | TAP | US60871R2094 | 4-Traders
Full-screen chart
Technical analysis trends MOLSON COORS BREW...
Short TermMid-TermLong Term
Technical analysis
Income Statement Evolution
More Financials
Mean consensus OUTPERFORM
Number of Analysts 10
Average target price 120 $
Spread / Average Target 23%
Consensus details
EPS Revisions
More Estimates Revisions
Mark R. Hunter President, Chief Executive Officer & Director
Geoffrey E. Molson Chairman
Tracey Joubert Chief Financial Officer
Andrew Thomas Molson Vice Chairman
H. Sanford Riley Independent Director
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
AB INBEV-1.70%177 401
AMBEV SA3.29%84 295
HEINEKEN-2.27%42 842
More Results