Moneygram International Inc : MoneyGram Announces Details of New Visual Identity and Brand Positioning
05/01/2012| 09:24am US/Eastern
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Updated signature red globe and new 'bringing you closer'
tagline present clear, universal message to consumers
worldwide
DALLAS--(BUSINESS WIRE)--May. 1, 2012-- MoneyGram (NYSE:
MGI), a leading global money transfer company, today
announced details of its new visual identity and brand
positioning, with a refreshed logo, signature globe and new
tagline - "bringing you closer" - that reflects the
lifestyles and priorities of its core customer base.
"Successful brands define themselves with a powerful idea at
the heart of everything they do," said Juan Agualimpia,
executive vice president and chief marketing officer of
MoneyGram. "The updated brand identity for MoneyGram is based
on the belief that our energy brings people closer in a fast
moving world - closer not only from a geographic perspective,
but also from an emotional perspective."
The new "bringing you closer" tagline gives voice to the
company's fast, convenient and secure money transfer service,
which connects families in 194 countries in as little as 10
minutes, even if they are thousands of miles away.
Agualimpia explained that the concept for MoneyGram's
refreshed branding was inspired by its customers' energy and
motivation to turn their efforts into rewarding lives for
their families. "The ability to safely and conveniently
transfer money to or from nearly every country in the world
serves an important economic and cultural purpose for
MoneyGram's customers. The company's new brand positioning
reinforces MoneyGram's relevance as a global brand that
matters."
The new visual identity - an evolution that continues to
feature MoneyGram's signature red globe and word mark - was
developed by Landor Associates, one of the world's leading
strategic brand consulting and design firms.
The new streamlined red globe logo features a dynamic curving
white arrow that indicates energy and movement, a reference
to the company's role in moving money around the world. The
single arrow also provides a more powerful symbol of our
consumers' need to send funds efficiently and securely.
MoneyGram's websites and central social media channels
currently feature the new visual identity, and the new
branding will gradually begin appearing in global markets
from this month.
About MoneyGram International
MoneyGram International, a leading money transfer company,
enables consumers who are not fully served by traditional
financial institutions to meet their financial needs.
MoneyGram offers bill payment services in the United States
and Canada and money transfer services worldwide through a
global network of more than 275,000 agent locations -
including retailers, international post offices and financial
institutions - in 194 countries and territories. To learn
more about money transfer or bill payment at an agent
location or online, please visit
www.moneygram.com or connect with us on Facebook at
www.facebook.com/moneygram.
Source: MoneyGram International
MoneyGram International
Sean Tuffnell, 214-999-7606
media@moneygram.com
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