Between 21 and 24 February, the second phase of Lápis Vermelho Sale summer edition happens in ParkShopping (Brasília); RibeirãoShopping and Shopping Santa Úrsula (Ribeirão Preto, SP); and BarraShoppingSul (RS). The are discounts of up to 70% for clothes, electronics, ware house and other items.

On Facebook, at each shopping mall's fan page, customers can find an especial app to search for sale products segmented by category and price range.

In its 1st phase, between 31 January to 3 February, the campaign happened in 13 malls Multiplan distributed by the cities of São Paulo, Rio de Janeiro, Belo Horizonte and Curitiba.

"With this division we want to reach more customers because, in the summer vacation´s period, people use to travel and get together in certain places of the country", said Rodrigo Peres, Multiplan's marketing director.

The ad campaign, developed by JWT, presents images of products that are objects of desire like a purse, sunglasses and female shoes, all of them like a mosaic made of a lot of red pencils under a white background. The final result transmits elegance, without excess. The media plan includes insertions on closed TV channels.

distributed by