NASDAQ OMX : WELCOMES HÖVDING TO FIRST NORTH

Stockholm, June 16, 2015 - Nasdaq (Nasdaq: NDAQ) announces that the trading in Hövding Sverige AB's shares (short name: HOVD) commenced today on Nasdaq First North in Stockholm. Hövding belongs to the Consumer Goods sector and is the 50th company to be admitted to trading on Nasdaq's Nordic markets* in 2015.

The Hövding is an unobtrusive collar that the cyclist wears around his or her neck. The collar contains a folded airbag that only becomes visible when it is involved in an accident. Independent tests confirm Hövding's superior protective capacity vs. traditional helmets. During the past two years Hövding has begun to be launched internationally and is today available in 15 markets in Europe and in Japan. Hövding's products are sold in over 400 stores and via hovding.com. In Sweden alone, Hövding's products can be found in more than 70 stores. For more information, please visit www.hovding.se.

"We are very pleased and proud of this important milestone and welcome our new, both private and institutional, shareholders," said Fredrik Carling, CEO of Hövding. "I'm looking forward to taking the next step in the evolution of Hövding and in becoming cyclists' natural first choice of head protection."

"We welcome Hövding to Nasdaq First North and to our family of companies," said Adam Kostyál, senior vice president and head of European listings at Nasdaq. "Hövding is a terrific example of how outstanding entrepreneurship can utilize the visibility and capital raising opportunities that the public markets offer."

Hövding Sverige AB has appointed Västra Hamnen Corporate Finance as Certified Adviser.

*Main markets and Nasdaq First North at Nasdaq Copenhagen, Nasdaq Helsinki, Nasdaq Iceland and Nasdaq Stockholm.

About Nasdaq First North
Nasdaq First North is regulated as a multilateral trading facility, operated by the different exchanges within Nasdaq Nordic (Nasdaq First North Denmark is regulated as an alternative marketplace). It does not have the legal status as an EU-regulated market. Companies at Nasdaq First North are subject to the rules of Nasdaq First North and not the legal requirements for admission to trading on a regulated market. The risk in such an investment may be higher than on the main market"

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