Native : Highlight Event & Entertainment AG and The Native SA Enter a Strategic Partnership in Digital Entertainment & Celebrity E-Commerce Space

Highlight Event & Entertainment AG and The Native SA Enter a Strategic

Partnership in Digital Entertainment & Celebrity E-Commerce Space

May 7, 2018, Lausanne & Pratteln - The Native SA, the Lausanne based integrated e-commerce services company and Highlight Event & Entertainment AG, the Swiss-listed firm that specializes in the marketing of international music, culture and entertainment projects, have entered into a strategic partnership in the form of a long term production agreement to develop new formats of virtual reality, e-commerce and online auctions in the sports and en-tertainment space.

Under the new agreement, The Native SA and its core affiliates, the Lausanne based subsidi-ary Blockchain Lab SA, the Karlsruhe based e-commerce services subsidiary Asknet AG (www.asknet.de) and the New York based online auctions affiliate P8H Inc (Paddle8,www.paddle8.com), agreed to provide Highlight Event & Entertainment AG and its portfolio companies with a number of innovative digital development services all aimed to accelerate migration of some of the key clients and products of Highlight Event & Entertainment AG to online formats, to make them more appealing to the millennial customer base.

This production contract is to be fulfilled in different stages, with the first stage to include delivery of certain pilot digital entertainment episodes and content for a total value being in the range of CHF 1-2 million and payable by Highlight Event & Entertainment AG based on certain performance milestones, with this work to be completed within the next 12 months.

The Native SA has been servicing one of the key clients of Highlight Event & Entertainment AG, the European Broadcasting Union, since 2017 under the 10-year license to operate The Eurovision Song Contest digital properties including the flagship Eurovision Fan House (https://eurovisionfanhouse.com/). Highlight Event & Entertainment AG is a minority equity shareholder in The Native SA with slightly under 20% ownership interest in the company.

"We are delighted to expand our long-standing relationship with Highlight Event & Enter-tainment AG to the areas from celebrity-endorsed auctions to virtual reality e-commerce of-ferings and are looking forward to become the digital business partner to the Group," com-mented Izabela Depczyk, the Chief Executive Officer of The Native SA.

"The partnership with The Native is one of many new exciting digital initiatives rolled out by Highlight Event & Entertainment AG, and we are looking forward to gradually expand this cooperation to the new e-commerce and entertainment formats," commented Mr. Bernhard Burgener, the President of Highlight Event & Entertainment AG.

ABOUT THE NATIVE SA

The Native SA is a Swiss-listed (NTIV: SWX,www.thenative.ch) international technology and media company that enables its corporate clients around the world with the best-in-class e-commerce, data analytics and blockchain technologies, payment services, customer support, and content & digital marketing.

ABOUT HIGHLIGHT EVENT & ENTERTAINMENT AG

Listed on the SIX (Swiss Exchange) Highlight Event and Entertainment AG specializes with its subsidiary Highlight Event AG in Emmen (Switzerland) in the marketing of international music, culture and entertainment projects. The company was founded in 2012 and originated from the music department of TEAM Marketing AG, which was founded in 2003. Highlight Event AG is responsible for the worldwide commercialization and service provision of the marketing rights for the European Broadcasting Union (Eurovision Song Contest and Euro-vision Young Musicians) and the Vienna Philharmonic. For the Vienna Philharmonic, the activities focus on the annual TV highlights - the New Year's Concert and the Summer Night Concert.

Contact:investors@thenative.ch