Naturex : showcases nature’s beauty secrets at Cosmetagora 2018

12/18/2017

(Avignon, France) 12/18/2017

Eliorelys™ battles blue light damage.

Eliorelys™, Naturex's Eutectys™ cherry blossom active for skin care applications, delivers effective protection against damage caused by 'blue light' from mobile phones, tablets and computers, according to the results of a new Naturex study.

In a comet assay, researchers discovered that human keratinocytes incubated with Eliorelys™ demonstrated a significant decrease in DNA damage (up to 75%) compared with cells that had not been treated. The results indicate that Eliorelys™ exerted a protective effect against blue light-induced DNA lesions. The full findings are to be unveiled by Naturex at the Cosmetagora trade show in Paris (Espace Champerret, 9-10 January 2018).

It has long been accepted that exposure to UV radiation contributes to skin damage, premature ageing and carcinogenesis. However, until recently, artificial blue light was not thought to have the same harmful effects. But recently published studies, confirmed by Naturex's own internal testing, have concluded that blue light can in fact lead to damage in cultured human keratinocytes and live skin, causing levels of skin ageing similar to that triggered by UVA radiation. On average, people spend five hours a day in front of a screen, and 90% of 20-65 years olds use electronic devices every day. This means there is a risk that blue light pollution could cause skin damage on a widespread scale.

Eliorelys™ is extracted from cherry tree flowers using an exclusive, patented process based on Natural Deep Eutectic Solvent (NaDES) technology. In topical skin care applications, it offers a superior phytochemical profile that delivers protection against both UV and blue ray-induced cell damage.

'Fortify' strengthens Beautyfood range

Also set for launch at Cosmetagora is Fortify - the fourth and final part of Naturex's Beautyfood collection of natural skin care solutions made with ingredients derived from plants found in the food chain. The new range comprises five nutrient-rich ingredients inspired by food and beverage products: ginseng, oat, bamboo, nettle and ginger. All are renowned for their ability to deliver regeneration and stimulation benefits.

The Fortify collection's ingredients are produced and supplied in accordance with Naturex's market-leading standards of traceability and transparency. Fortify Ginseng, for example, is grown on small and medium sized farms in northeast China using sustainable agricultural practices that place a high priority on preserving the land and the environment. Working in collaboration with Naturex, ginseng farmers in the region implement an on-going program of environmental stewardship, under which biodiversity is encouraged, weeding is conducted manually to minimize pesticide use, and trees are planted to offset carbon emissions.

Delivering the wow-factor

Stéphanie Puel, Personal Care Director for Naturex, said: 'Our approach at Cosmetagora will be to unlock nature's beauty secrets and showcase some of the most exciting natural actives available today. Consumers love to be inspired by innovative beauty products that deliver effective benefits. In tune with this, both Eliorelys™ and the new Fortify range deliver high performance and a wow-factor that shoppers will love.'

Key words:

Eliorelys™ | cherry blossom | blue light | DNA damage | skin care | Fortify | Beauty Food | ginseng | oats | bamboo | nettle | ginger | traceability | transparency | Cosmetagora | Sustainability | Naturex

About Naturex

Naturex sources, manufactures and markets natural specialty ingredients for the food, health and cosmetic industries. As the Natural Maker, the company actively supports the global shift to natural by directly addressing key consumer expectations through an offer built on two main focus areas: My Natural Food and My Natural Selfcare. Naturex's portfolio includes colors, antioxidants, specialty fruits & vegetables, phytoactives, and numerous other plant-based natural ingredients, designed to help its customers create healthy, authentic and effective products.

The Group's strong commitment to sustainability, continuous innovation process, and the talent of its people are at the heart of its success.

Headquartered in Avignon, France, Naturex has experienced steadily-increasing growth throughout the last 20 years. The group posted €404.4 million in sales in 2016 and employs 1,700 people worldwide. Naturex is listed on Euronext Paris, Compartment B - Index: Euronext Next 150, Enternext CAC PEA-PME 150, CAC Small & Mid, CAC Small, Gaïa - Ticker: NRX - Reuters: NATU.PA - Bloomberg: NRX:FP - DR SYMBOL: NTUXY

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Antoine Dauby

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