By a News Reporter-Staff News Editor at China Weekly News -- Neo Online, a leading Chinese peer-to-peer lending platform under Neo Capital Management Group Co., Ltd. ("Neo Group"), joined with the 2017 International Champions Cup China to hold a public interest meeting under the theme "Big big kids in a big big world". On July 22, these six "Little Football Players" served as ball boys and girls at the 2017 International Champions Cup China in Shenzhen to realize their dream of running on the football field.
"Kids Are Awesome" Fulfills Football Dream of Rural Children
In January 2017, Neo Online launched the public welfare program "Kids Are Awesome", which supports adolescent development and growth in such areas as culture, sports, arts, and health. Unlike programs that adopt a simple "assistance model", this program features an "assistance-development model" to promote the public welfare of adolescent boys and girls under the philosophy of "Give a man a fish, and you feed him for a day; teach a man to fish, and you feed him for a lifetime". Three terms have been carried out since the "Kids Are Awesome" program was launched. For the first term, Neo online associated with Yi Camp, providing basketball outfits and training to children with a "basketball dream". For the second term, the program worked with the China Youth Development Foundation to provide primary schools in rural areas with film projectors and broaden the students' horizons. For the third term, the public welfare activity aimed to fulfill the dream of adolescent boys and girls from rural areas with a love for football, allowing them to serve as ball boys and girls and stand on the football field with football stars. The public interest meeting under the theme "Big big kids in a big big world" is a core segment of the program's third term. Neo Online is the exclusive public welfare partner and the only online financial partner of the 2017 International Champions Cup China. Six "Little Football Players" were selected from Wuhua County, Meizhou City. The program offers a chance for adolescent boys and girls with a love for football to come face to face with their idols and realize their "Football Dream" in the 2017 International Champions Cup. What's more, for the first time ever, the International Champions Cup has worked with an enterprise to launch a public welfare program worldwide for kids with a passion for sports and a passion for life.
Rural Teens Encouraged by Stars of FC Bayern
The International Champions Cup is a top preseason event attracting the attention of today's European football clubs. This year marks the third straight year for the event to invite top teams, such as AC Milan, Borussia Dortmund, FC Bayern, Arsenal, FC Internazionale and Olympique Lyonnais, to compete in China. Four football matches were held in Guangzhou, Shanghai, Shenzhen, and Nanjing. On July 21, to support the public welfare activity, players of FC Bayern, the champion of the Bundesliga, arrived on site to interact with and teach football skills to the six "Little Football Players." After the activity, the kids and football fans present posed for a photo with their idols and received their idols' autograph.
Popularizing Sports for the Public while Promoting Inclusive Finance
The public welfare cooperation between Neo Online and International Champions Cup was a new attempt by Neo Online in sports for public welfare. It provides chances for children from Hope Primary Schools of poverty-stricken areas to be ball boys and girls for the International Champions Cup China in Shenzhen under the public welfare concept of "Big big kids in a big big world". Meanwhile, it broadened the horizons and fulfilled the dreams of children from rural areas and remote mountainous areas. Earlier in the opening ceremony of the 2017 International Champions Cup China, Linda Wong, CEO of Neo Online, stated, "Neo Online has always been enthusiastically promoting sports for the general public and actively incorporating the brand concept of inclusive finance. Neo Online is committed to its inclusive financial business, with focuses on customer risk pricing and credit ratings. One particular study demonstrates that people who love sports are more confident about their future and are more likely to prioritize the management of their own finances and credit ratings. This means that, whether it is financial investment, or health and fitness, both reflect planning for a more fulfilling life. This is the fundamental reason why Neo Online is actively promoting the participation of sports for public welfare."
Keywords for this news article include: Asia, China, Football, Basketball, Neo Online, Entertainment, Sporting Activities, Investment and Finance.
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