The Department of Marketing Management (DMM) of the University of Kelaniya, has signed an MOU with Nestle Lanka Plc and the official ceremony to exchange the MOU between the two parties was recently held at University of Kelaniya.
With this MOU, Nestle Lanka Plc comes on board as a strategic partner of DMM. This event was attended by Dr. Ajith Mendis, Head - Department of Marketing Management, University of Kelaniya, the academic staff of DMM and from Nestle Lanka Plc, Enoca Sirimanne, Vice-President Human Resources, Shanaka Wijeweera, Senior Manager - Learning and Training, and Erosha Fernando, Assistant Manager - Human Resources Business Excellence.
DMM is a dynamic academic unit in the university system of Sri Lanka which focuses on crafting strategists to the industry. In its path of crafting strategists, DMM gives priority to academic, co-curricular and extra-curricular activities of the students. Undergraduates of the department has a greater exposure towards the industry and the department takes necessary actions to bring in a wider spectrum of knowledge in its curriculum.
DMM is unique among the other departments in the university system because it offers two diplomas (Diploma in People Skills and Diploma in Enterprise Resource Planning) to its undergraduates, in addition to the Bachelor of Business Management (Special) Degree in Marketing. An undergraduate who excels in all three programs will be uniquely tagged as a 'Certified Professional Marketing Graduate' (CPMG). CPMG accreditation will be done through an academic cum industry membership program which will enable to make a branded graduate and facilitate lifelong learning.
With this MOU Nestle Lanka Plc is coming onboard as a CPMG Industry Partner not only in recognising graduates who are eligible for Certified Professional Marketing Graduate (CPMG) of DMM but also as the delivery partner of Diploma in People Skills. Nestle Lanka will facilitate the delivery and assessments of the second level of the Diploma in People Skills for DMM undergraduates at their company premises, using their human resources. This year sessions of the Diploma in People Skills commenced on 31 March for the best selected 30 undergraduates at Nestle Lanka premises.
© Pakistan Press International, source Asianet-Pakistan