Nestle : Access to Nutrition Index: Nestlé leads on breast milk substitute marketing, comes second overall
January 13, 2016 at 07:39 pm EST
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Nestlé is ranked first in the 2016 Access to Nutrition Index (ATNI) for its marketing of breast milk substitutes and came second in the overall index, improving on its third place in 2013.
said that breast milk substitute (BMS) manufacturers should adopt a comprehensive Marketing Policy, fully aligned with the Code and subsequent resolutions, and apply it globally. Nestlé is committed to marketing responsibly, and will look closely at the areas where recommends improvements.
ATNI 2016 ranks the world's largest 22 food and beverage companies on their nutrition-related commitments and performance across seven categories: governance, products, accessibility, marketing, lifestyles, labelling and engagement.
Nestlé came top in other sub-categories aside from marketing: general nutrition and undernutrition.
The index highlights Nestlé's 'clear corporate nutrition strategy' that covers product reformulation, access to healthy foods and marketing: areas where it has built trust by making clear public commitments.
was developed as an independent benchmarking tool for use by investors, health advocates and companies, and is collated using information in the public domain and supplied by companies themselves.
Driven by its passion for nutrition, Nestlé will continue to engage with , and welcomes the report's specific recommendations on how it can improve its performance, to tackle global nutrition challenges.
Nestlé SA issued this content on 2016-01-14 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 2016-01-14 00:38:04 UTC
Original Document: http://www.nestle.com/media/news/nestle-leads-access-to-nutrition-index-breast-milk-substitute-marketing
Nestlé S.A. is the world's leading agri-food group. Net sales break down by category of products as follows:
- powdered and liquid beverages (26.7%): soluble coffees (Nescafé and Starbucks brands), coffee in capsules (Nespresso), chocolate drinks (Nesquik, Milo, etc.), tea drinks (Nestea), etc.;
- pet food (20.3%): brands such as Purina, Friskies, Felix, etc.;
- pharmaceutical, nutrition and well-being products (16.4%): nutritional supplements (Resource, Boost, Nutren, Optifast, Peptamen brands, etc.), infant and maternal nutrition products (NAN, illuma, Cerelac, Nido, Gerber), ketogenic beverages (BrainXpert), (Nesquick, Fitness, Cheerios, Lion, etc.), etc.;
- ready meals and seasoning products (12.5%): frozen and chilled dishes (Lean Cuisine, Hot Pockets and Stouffer's brands), soups (Maggi), etc.;
- dairy products and ice cream (11.8%): powdered milk, sweetened condensed milk, yoghurt and cream desserts, ice cream (Nido, Nesvita, Carnation, La Laitière, Coffee Mate, Nestlé Ice Cream, Dreyers, Häagen-Dazs, Extrême brands, etc.);
- chocolates, sweets and biscuits (8.7%): Kit Kat, Smarties, Cailler, Terrafertil, etc. brands;
- bottled waters (3.6%): Nestlé Pure Life, Vittel, Perrier, S. Pellegrino, etc. brands.
Net sales are distributed geographically as follows: Switzerland (1.2%), France (3.8%), the United Kingdom (3.8%), Germany (2.4%), Europe (12.8%), the United States and Canada (35%), China (5.9%), Asia and Oceania (21.4%) and Latin America (13.7%).