BEIJING, May 13, 2015 /PRNewswire/ -- NetEase, Inc. (NASDAQ: NTES), one of China's leading Internet and online game services providers, today announced its unaudited financial results for the first quarter ended March 31, 2015.

"The introduction of new games and content for our community of online PC-client and mobile users drove growth across our business during the first quarter of 2015," said Mr. William Ding, Chief Executive Officer and Director of NetEase. "Compared with the same period last year, revenues from our online games business were up 44.0%."

"Mobile games have become a major driving force in China's online game industry, and we believe the high quality and diversity of our mobile offerings are resonating with users. In the first quarter, a growing number of users were particularly captivated by our self-developed mobile games, such as Battle to the West and The World HD, which were launched in the prior quarter. Moreover, our flagship game, Fantasy Westward Journey, continued to gain in popularity, with the mobile version of this game reaching No. 1 in the iOS China app store, and setting a record peak concurrent user count of 1.6 million after its introduction in late March."

"Our online PC-client games also continued to be well received in the first quarter as we introduced new games and content. During the first quarter, users welcomed beta tests for Hegemon-King of Western Chu, our 3D warfare MMORPG. We also saw solid performances from Fantasy Westward Journey II and New Westward Journey Online II."

"Our exciting pipeline planned for 2015 includes a number of new online PC-client and mobile games, as well as new content for our existing games. In April, we commercially launched Demon Seals, a 2.5D MMORPG, as well as expansion packs for New Westward Journey Online II and Ghost II. In addition, we are pleased with the positive feedback from the closed beta testing of Revelation, our 3D oriental fantasy MMORPG, which began in January, and we will launch its open beta testing in the near future. We also continue to work closely with Blizzard Entertainment and have been delighted by the success of the open beta testing for the Chinese version of Diablo III(®): Reaper of Souls((TM)). That game sold over one million copies within 10 days of its launch in late April, setting the record for the fastest-selling PC game in China. We plan to begin open beta testing for Blizzard's Heroes of the Storm((TM)) in late May. For mobile games, we now offer over 20 mobile games of various genres, and we plan to deploy more new self-developed and licensed mobile titles in the coming months to build on our positive momentum. Later this year, we will also expand our global footprint with local partners to launch our games in other countries in Asia and North America."

"Turning to our advertising services business, this segment remains strong benefiting from the continued growth of our Mobile News Application and a growing online advertising market in China, with revenue from this segment increasing by 35.9% compared with the same period last year. Automobile, Internet services and food and beverage were the top performing advertising verticals in the first quarter. E-commerce is another area where we see significant growth opportunity. While still in the early stages of operation, our self-operated cross border e-commerce platform, Kaola, has performed well, and we are actively expanding our range of product offerings."

"Mobile games and content continue to be in high demand, further complementing our online PC-client games and services. While we expect to see continued momentum from the mobile market, our strategy will remain focused on diversity, excellence and international expansion to achieve healthy growth across all of our Internet businesses," Mr. Ding concluded.

First Quarter 2015 Financial Results

Revenues

Total revenues for the first quarter of 2015 were RMB3,885.2 million (US$626.8 million), compared to RMB3,683.6 million and RMB2,519.0 million for the preceding quarter and the first quarter of 2014, respectively.

Revenues from online games were RMB3,104.2 million (US$500.8 million) for the first quarter of 2015, compared to RMB2,863.3 million and RMB2,155.6 million for the preceding quarter and the first quarter of 2014, respectively.

Revenues from advertising services were RMB332.6 million (US$53.7 million) for the first quarter of 2015, compared to RMB404.5 million and RMB244.7 million for the preceding quarter and the first quarter of 2014, respectively.

Revenues from e-mail, e-commerce and others were RMB448.4 million (US$72.3 million) for the first quarter of 2015, compared to RMB415.8 million and RMB118.6 million for the preceding quarter and the first quarter of 2014, respectively.

Sales Taxes

Total sales taxes for the first quarter of 2015 were RMB225.0 million (US$36.3 million), compared to RMB220.6 million and RMB153.5 million for the preceding quarter and the first quarter of 2014, respectively. The year-over-year and quarter-over-quarter increases in sales taxes were mainly due to the increase in NetEase's total revenues.

Gross Profit

Gross profit for the first quarter of 2015 was RMB2,489.1 million (US$401.5 million), compared to RMB2,485.4 million and RMB1,707.7 million for the preceding quarter and the first quarter of 2014, respectively.

The year-over-year increase in online games gross profit was primarily driven by the revenue contribution from self-developed online games such as New Westward Journey Online II and Fantasy Westward Journey II, and licensed games such as Blizzard Entertainment's World of Warcraft(®), as well as mobile games such as Battle to the West, The World HD and the mobile version of Fantasy Westward Journey. The quarter-over-quarter increase in online games gross profit was primarily driven by increased revenue contribution from NetEase's mobile games Battle to the West, The World HD and the mobile version of Fantasy Westward Journey.

The year-over-year increase in advertising services gross profit was primarily due to strong demand from the automobile, Internet services and food and beverage sectors, and NetEase's monetization efforts for its mobile applications such as the Mobile News Application. The quarter-over-quarter decrease in advertising services revenues and gross profit were primarily due to seasonality.

The year-over-year increase in e-mail, e-commerce and others gross profit was primarily attributable to an increase from e-commerce services related to third-party lottery products. The quarter-over-quarter decrease in e-mail, e-commerce and others gross profit was primarily attributable to the temporary suspension of e-commerce services related to third-party lottery products since late February 2015, which was partially offset by an increase in revenues from NetEase's e-mail and other businesses in this segment.

Gross Profit Margin

Gross profit margin for the online games business for the first quarter of 2015 was 73.1%, compared to 76.0% and 78.5% for the preceding quarter and the first quarter of 2014, respectively. The year-over-year and quarter-over-quarter decreases in gross profit margin were mainly due to increased revenue contribution from mobile games, which have relatively lower gross profit margins, as a percentage of NetEase's total online games revenues.

Gross profit margin for the advertising services business for the first quarter of 2015 was 59.2%, compared to 65.9% and 47.8% for the preceding quarter and the first quarter of 2014, respectively. The year-over-year increase in gross profit margin was mainly due to enhanced economies of scale driven by revenue growth. The quarter-over-quarter decrease in gross profit margin was mainly due to the decrease of advertising services revenues due to seasonality.

Gross profit margin for the e-mail, e-commerce and others business for the first quarter of 2015 was 38.9%, compared to 48.2% and 6.7% for the preceding quarter and the first quarter of 2014, respectively. The year-over-year increase in gross profit margin was mainly due to increased revenue from e-commerce services related to third-party lottery products, which has a relatively higher gross profit margin. The quarter-over-quarter decrease in gross profit margin was primarily attributable to the fact that revenue from third-party lottery products decreased as a percentage of total revenues for this segment due to the temporary suspension discussed above.

Operating Expenses

Total operating expenses for the first quarter of 2015 were RMB1,173.5 million (US$189.3 million), compared to RMB1,239.7 million and RMB563.6 million for the preceding quarter and the first quarter of 2014, respectively. The year-over-year increase in operating expenses was mainly due to increased selling and marketing expenses for online PC-client and mobile games, promotions for the e-mail, e-commerce and others business, as well as the advertising services business, and increased staff-related research and development costs resulting from an increase in the number of employees and average compensation. The quarter-over-quarter decrease in operating expenses was mainly due to decreased promotional costs for online games and advertising services.

Income Taxes

The Company recorded a net income tax charge of RMB214.5 million (US$34.6 million) for the first quarter of 2015, compared to RMB187.9 million and RMB179.6 million for the preceding quarter and the first quarter of 2014, respectively. The effective tax rate for the first quarter of 2015 was 14.1%, compared to 12.8% and 13.8% for the preceding quarter and the first quarter of 2014, respectively.

Net Income After Tax

Net income attributable to the Company's shareholders for the first quarter of 2015 totaled RMB1.3 billion (US$204.0 million), compared to RMB1.3 billion and RMB1.1 billion for the preceding quarter and the first quarter of 2014, respectively. Non-GAAP net income attributable to the Company's shareholders([1]) for the first quarter of 2015 totaled RMB1.4 billion (US$229.9 million), compared to RMB1.4 billion and RMB1.2 billion for the preceding quarter and the first quarter of 2014, respectively.

During the first quarter of 2015, the Company had a net foreign exchange gain of RMB22.7 million (US$3.7 million), compared to a net foreign exchange loss of RMB7.1 million and a net foreign exchange gain of RMB7.1 million for the preceding quarter and the first quarter of 2014, respectively. The quarter-over-quarter and year-over-year changes in foreign exchange gains/(losses) were mainly due to unrealized exchange gains/(losses) arising from the Company's foreign currency-denominated bank deposits and short-term loan balances as the exchange rate of the U.S. dollar against the RMB fluctuated over the periods.

NetEase reported basic and diluted earnings per ADS of US$1.56 and US$1.55, respectively, for the first quarter of 2015. The Company reported basic and diluted earnings per ADS of US$1.57 and US$1.56, respectively, for the preceding quarter, and basic and diluted earnings per ADS of US$1.39 each for the first quarter of 2014. Non-GAAP basic and diluted earnings per ADS was US$1.76 and US$1.74, respectively, for the first quarter of 2015, compared to non-GAAP basic and diluted earnings per ADS of US$1.72 and US$1.71, respectively, in the preceding quarter, and US$1.46 each for the first quarter of 2014.



    [1]             As used in this press release,
                    non-GAAP net income
                    attributable to the Company's
                    shareholders is defined to
                    exclude share-based
                    compensation expenses. See
                    "Reconciliation of GAAP and Non-
                    GAAP Results" at the end of this
                    press release.

Quarterly Dividend

Under the Company's quarterly dividend policy announced on May 13, 2014, quarterly dividends will be set at an amount equivalent to approximately 25% of the Company's anticipated net income after tax in each fiscal quarter.

NetEase paid a dividend of US$0.39 per ADS for the fourth quarter of 2014 on March 6, 2015.

The board of directors has approved a dividend of US$0.39 per ADS for the first quarter of 2015, which is expected to be paid on June 5, 2015 to shareholders of record as of the close of business on May 27, 2015. The determination to make dividend distributions and the amount of such distributions in any particular quarter will be made at the discretion of the board of directors and will be based upon the Company's operations and earnings, cash flow, financial condition and other relevant factors.

Other Information

As of March 31, 2015, the Company's total cash and time deposits balance was RMB22.1 billion (US$3.6 billion), compared to RMB21.2 billion as of December 31, 2014. Cash flow generated from operating activities was RMB1.9 billion (US$310.6 million) for the first quarter of 2015, compared to RMB1.9 billion and RMB1.7 billion for the preceding quarter and the first quarter of 2014, respectively.

Beginning in the first quarter of 2015, NetEase made a reclassification of certain revenue and cost of revenue items from its advertising services segment to its e-mail, e-commerce and others segment. The segments reclassification reflects changes in the way the Company evaluates its business performance and manages its operations. Certain prior period amounts have been reclassified to conform to the current period presentation.

Share Repurchase Program

In February 2014, the Company announced that its board of directors approved a new share repurchase program of up to US$100 million of the Company's outstanding ADSs for a period not to exceed 12 months. This program expired on February 16, 2015, and no ADSs were repurchased under it.

** The United States dollar (US$) amounts disclosed in this press release are presented solely for the convenience of the reader. Translations of amounts from RMB into United States dollars for the convenience of the reader were calculated at the noon buying rate of US$1.00 = RMB6.1990 on March 31, 2015 as set forth in the H.10 statistical release of the U.S. Federal Reserve Board. No representation is made that the RMB amounts could have been, or could be, converted into US$ at that rate on March 31, 2015, or at any other certain date. The percentages stated are calculated based on RMB.

Conference Call

NetEase's management team will host a teleconference call with simultaneous webcast at 9:00 p.m. Eastern Time on Wednesday, May 13, 2015 (Beijing/Hong Kong Time: 9:00 a.m., Thursday, May 14, 2015). NetEase's management will be on the call to discuss the quarterly results and answer questions.

Interested parties may participate in the conference call by dialing 1-888-576-4387 (international: 1-719-325-2420) 10 to 15 minutes prior to the initiation of the call. A replay of the call will be available by dialing 1-888-203-1112 (international 1-719-457-0820), and entering passcode 5860271#. The replay will be available through May 28, 2015.

This call will be webcast live and the replay will be available for 12 months. Both will be available on NetEase's Investor Relations website at http://ir.netease.com.

About NetEase, Inc.

NetEase, Inc. (NASDAQ: NTES) is a leading Internet technology company in China. Dedicated to providing online services centered around content, community, communication and commerce, NetEase develops and operates some of China's most popular online games, e-mail and e-commerce services, advertising services, mobile applications and games, and web portals. In partnership with Blizzard Entertainment, NetEase also operates some of the most popular international online games in China. For more information, please visit: http://ir.netease.com/.

Forward Looking Statements

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: the risk that the online game market will not continue to grow or that NetEase will not be able to maintain its leading position in that market, which could occur if, for example, its new online games or expansion packs and other improvements to its existing games do not become as popular as management anticipates; the ability of NetEase to successfully expand its mobile Internet offerings; the ability of NetEase to effectively market its games and other services and achieve a positive return on its marketing expenditures; the risk that Shanghai EaseNet will not be able to continue operating World of Warcraft(®), StarCraft(®) II, Hearthstone(®):Heroes of Warcraft((TM)), Diablo III(®): Reaper of Souls((TM)), or other games licensed by it for a period of time or permanently due to possible governmental actions or the risk that such games will not be popular with game players in China; the risk that changes in Chinese government regulation of the online game market and the market for NetEase's e-commerce services may limit future growth of NetEase's revenues or cause revenues to decline; competition in the online advertising business and the risk that investments by NetEase in its content and services may not increase the appeal of the NetEase websites among Internet users or result in increased advertising revenues; the risk that NetEase may not be able to continuously develop new and creative online services, including its ability to maintain and enhance the popularity of its e-mail, mobile and e-commerce services and develop attractive mobile games; the risk that NetEase will not be able to control its expenses in future periods; competition in NetEase's existing and potential markets; governmental uncertainties (including possible changes in the effective tax rates applicable to NetEase and its subsidiaries and affiliates and the ability of NetEase to receive and maintain approvals of the preferential tax treatments and general competition and price pressures in the marketplace); the risk that fluctuations in the value of the Renminbi with respect to other currencies could adversely affect NetEase's business and financial results; and other risks outlined in NetEase's filings with the Securities and Exchange Commission. NetEase does not undertake any obligation to update this forward-looking information, except as required under the applicable law.

Non-GAAP Financial Measures

NetEase considers and uses non-GAAP financial measures, such as non-GAAP net income attributable to the Company's shareholders and non-GAAP basic and diluted earnings per ADS, as supplemental metrics in reviewing and assessing its operating performance and formulating its business plan. The presentation of non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with accounting principles generally accepted in the United States of America ("U.S. GAAP").

NetEase defines non-GAAP net income attributable to the Company's shareholders as net income attributable to the Company's shareholders excluding share-based compensation expenses. Non-GAAP net income attributable to the Company's shareholders enables NetEase's management to assess its operating results without considering the impact of share-based compensation expenses, which are non-cash charges. NetEase believes that these non-GAAP financial measures provide useful information to investors in understanding and evaluating the Company's current operating performance and future prospects in the same manner as management does, if they so choose. NetEase also believes that the use of this non-GAAP financial measure facilitates investors' assessment of its operating performance.

Non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. Non-GAAP financial measures have limitations as analytical tools. One of the key limitations of using non-GAAP net income attributable to the Company's shareholders is that it does not reflect all items of expense that affect our operations. Share-based compensation expenses have been and may continue to be incurred in our business and are not reflected in the presentation of non-GAAP net income attributable to the Company's shareholders. In addition, the non-GAAP financial measures we use may differ from the non-GAAP measures used by other companies, including peer companies, and therefore their comparability may be limited.

NetEase compensates for these limitations by reconciling non-GAAP net income attributable to the Company's shareholders to the nearest U.S. GAAP performance measure, all of which should be considered when evaluating the Company's performance. See "Reconciliation of GAAP and Non-GAAP Results" at the end of this press release. NetEase encourages you to review its financial information in its entirety and not rely on a single financial measure.



                                                                                        NETEASE, INC.

                                                                       UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

                                                                                  (RMB and USD in thousands)

                                                                                                                      December 31,            March 31,             March 31,

                                                                                                                                         2014                 2015                   2015
                                                                                                                                         ----                 ----                   ----

                                                                                                                           RMB                   RMB               USD (Note 1)

    Assets


    Current assets:

       Cash and cash equivalents                                                                                                    2,021,453            3,739,901                603,307

       Time deposits                                                                                                               18,496,574           17,974,161              2,899,526

       Restricted cash                                                                                                              2,628,847            2,376,322                383,340

       Accounts receivable, net                                                                                                       873,137              891,183                143,762

       Prepayments and other current assets                                                                                         1,451,919            1,761,537                284,165

       Short-term investments                                                                                                       2,058,552            2,016,212                325,248

       Deferred tax assets                                                                                                            202,040              195,850                 31,594

    Total current assets                                                                                                           27,732,522           28,955,166              4,670,942
                                                                                                                                   ----------           ----------              ---------


    Non-current assets:

       Property, equipment and software, net                                                                                        1,281,225            1,327,327                214,120

       Land use right, net                                                                                                             77,648               77,248                 12,461

       Deferred tax assets                                                                                                             21,160               20,304                  3,275

       Time deposits                                                                                                                  673,000              390,000                 62,913

       Other long-term assets                                                                                                         569,116              626,729                101,102

    Total non-current assets                                                                                                        2,622,149            2,441,608                393,871
                                                                                                                                    ---------            ---------                -------

    Total assets                                                                                                                   30,354,671           31,396,774              5,064,813
                                                                                                                                   ==========           ==========              =========


    Liabilities, Mezzanine Classified Noncontrolling Interests
        and Shareholders' Equity


    Current liabilities:

       Accounts payable                                                                                                               410,722              366,179                 59,071

       Salary and welfare payables                                                                                                    534,565              462,080                 74,541

       Taxes payable                                                                                                                  334,290              513,288                 82,802

       Short-term loan                                                                                                              2,049,865            1,228,341                198,151

       Deferred revenue                                                                                                             1,967,780            2,192,522                353,690

       Accrued liabilities and other payables                                                                                       1,357,228            1,695,879                273,573

       Deferred tax liabilities                                                                                                       101,997              136,088                 21,953

    Total current liabilities                                                                                                       6,756,447            6,594,377              1,063,781
                                                                                                                                    ---------            ---------              ---------


    Long-term payable:

       Other long-term payable                                                                                                        106,430               52,932                  8,539

    Total liabilities                                                                                                               6,862,877            6,647,309              1,072,320
                                                                                                                                    ---------            ---------              ---------


    Mezzanine classified noncontrolling interests                                                                                     133,634              137,702                 22,214


    Total NetEase, Inc.'s equity                                                                                                   23,390,345           24,607,024              3,969,515

    Noncontrolling interests                                                                                                         (32,185)               4,739                    764
                                                                                                                                      -------

    Total shareholders' equity                                                                                                     23,358,160           24,611,763              3,970,279
                                                                                                                                   ----------           ----------              ---------


    Total liabilities, mezzanine classified noncontrolling                                                                         30,354,671           31,396,774              5,064,813
        interests and shareholders' equity



    The accompanying notes are an integral part of this press release.



                                                                                                  NETEASE, INC.

                                                                       UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

                                                                                (RMB and USD in thousands, except per share data)

                                                                                                  Quarter Ended
                                                                                                 -------------

                                                                                             March 31,                                   December 31,              March 31,              March 31,

                                                                                                           2014                                               2014                  2015                     2015
                                                                                                           ----                                               ----                  ----                     ----

                                                                                                 RMB                                          RMB                      RMB               USD (Note 1)

    Revenues:

    Online game services                                                                              2,155,626                                          2,863,299             3,104,204                  500,759

    Advertising services                                                                                244,713                                            404,542               332,612                   53,656

    E-mail, e-commerce and others                                                                       118,638                                            415,765               448,404                   72,335
                                                                                                        -------                                            -------               -------                   ------

    Total revenues                                                                                    2,518,977                                          3,683,606             3,885,220                  626,750

    Sales taxes                                                                                       (153,465)                                         (220,613)            (224,973)                (36,292)
                                                                                                       --------                                           --------              --------                  -------

    Total net revenues                                                                                2,365,512                                          3,462,993             3,660,247                  590,458


    Total cost of revenues                                                                            (657,776)                                         (977,565)          (1,171,139)               (188,924)
                                                                                                       --------                                           --------            ----------                 --------


    Gross profit                                                                                      1,707,736                                          2,485,428             2,489,108                  401,534
                                                                                                      ---------                                          ---------             ---------                  -------


    Selling and marketing expenses                                                                    (223,455)                                         (704,211)            (551,045)                (88,893)

    General and administrative expenses                                                                (96,837)                                         (143,850)            (170,599)                (27,520)

    Research and development expenses                                                                 (243,357)                                         (391,591)            (451,826)                (72,887)
                                                                                                       --------                                           --------              --------                  -------

    Total operating expenses                                                                          (563,649)                                       (1,239,652)          (1,173,470)               (189,300)
                                                                                                       --------                                         ----------            ----------                 --------


    Operating profit                                                                                  1,144,087                                          1,245,776             1,315,638                  212,234

    Other income/(expenses):

    Investment income/(loss), net                                                                        10,690                                            (2,492)                3,326                      537

    Interest income                                                                                     142,215                                            156,747               167,047                   26,947

    Exchange gains/ (losses)                                                                              7,123                                            (7,124)               22,689                    3,660

    Other, net                                                                                            1,501                                             72,282                11,246                    1,814
                                                                                                          -----                                             ------                ------                    -----


    Net income before tax                                                                             1,305,616                                          1,465,189             1,519,946                  245,192

    Income tax                                                                                        (179,566)                                         (187,893)            (214,543)                (34,609)
                                                                                                       --------                                           --------              --------                  -------


    Net income after tax                                                                              1,126,050                                          1,277,296             1,305,403                  210,583

    Net income attributable to noncontrolling interests                                                 (2,190)                                           (6,027)             (40,981)                 (6,611)
        and mezzanine classified noncontrolling interests

    Net income attributable to                                                                        1,123,860                                          1,271,269             1,264,422                  203,972
       the Company's shareholders



    Comprehensive income                                                                              1,126,050                                          1,277,296             1,305,403                  210,583

    Net income attributable to noncontrolling interests                                                 (2,190)                                           (6,027)             (40,981)                 (6,611)
        and mezzanine classified noncontrolling interests

    Comprehensive income attributable                                                                 1,123,860                                          1,271,269             1,264,422                  203,972
       to the Company's shareholders



    Earnings per share, basic                                                                              0.35                                               0.39                  0.39                     0.06
                                                                                                           ====                                               ====                  ====                     ====

    Earnings per ADS, basic                                                                                8.63                                               9.73                  9.65                     1.56
                                                                                                           ====                                               ====                  ====                     ====

    Earnings per share, diluted                                                                            0.34                                               0.39                  0.38                     0.06
                                                                                                           ====                                               ====                  ====                     ====

    Earnings per ADS, diluted                                                                              8.60                                               9.67                  9.60                     1.55
                                                                                                           ====                                               ====                  ====                     ====


    Weighted average number of                                                                        3,255,336                                          3,268,019             3,274,098                3,274,098
       ordinary shares outstanding, basic


    Weighted average number of                                                                          130,213                                            130,721               130,964                  130,964
       ADS outstanding, basic


    Weighted average number of                                                                        3,267,294                                          3,286,120             3,294,334                3,294,334
       ordinary shares outstanding, diluted


    Weighted average number of                                                                          130,692                                            131,445               131,773                  131,773
       ADS outstanding, diluted



    The accompanying notes are an integral part of this press release.




                                                                                             NETEASE, INC.

                                                                       UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                                                      (RMB and USD in thousands)

                                                                                                  Quarter Ended
                                                                                                  -------------

                                                                                                    March 31,                    December 31,              March 31,             March 31,

                                                                                                                   2014                               2014                 2015                     2015
                                                                                                                   ----                               ----                 ----                     ----

                                                                                                        RMB                          RMB                      RMB               USD (Note 1)

    Cash flows from operating activities:

         Net income                                                                                           1,126,050                          1,277,296            1,305,403                  210,583

         Adjustments to reconcile net income to net
             cash provided by operating activities:

         Depreciation and amortization                                                                           38,445                             64,965               38,675                    6,239

         Investment impairment                                                                                        -                            24,040                    -                       -

         Share-based compensation cost                                                                           58,013                            124,267              160,459                   25,885

         (Reversal of)/allowance for provision                                                                     (29)                             (282)               5,974                      964
            for doubtful debts

         (Gain)/loss on disposal of property,                                                                      (23)                             1,619                 (88)                    (14)
             equipment and software

         Unrealized exchange (gains) losses                                                                    (11,063)                            10,070              (7,141)                 (1,152)

         Deferred income taxes                                                                                   40,868                          (100,874)              41,137                    6,636

         Net equity share of loss from associated companies                                                       7,339                              1,987               21,530                    3,473

         Fair value changes of short-term investments                                                           (6,506)                          (17,885)            (21,787)                 (3,515)

         Changes in operating assets and liabilities:

             Accounts receivable                                                                                 40,760                          (104,705)            (23,999)                 (3,871)

             Prepayments and other current assets                                                              (14,825)                          (61,818)           (310,698)                (50,120)

             Accounts payable                                                                                   (8,307)                           138,360             (46,234)                 (7,458)

             Salary and welfare payables                                                                       (77,824)                           226,233             (72,485)                (11,693)

             Taxes payable                                                                                      131,582                             60,923              178,991                   28,874

             Deferred revenue                                                                                   121,056                            217,560              224,742                   36,255

             Accrued liabilities and other payables                                                             204,873                             41,242              430,669                   69,474

                 Net cash provided by operating activities                                                    1,650,409                          1,902,998            1,925,148                  310,560
                                                                                                              ---------                          ---------            ---------                  -------


    Cash flows from investing activities:

         Purchase of property, equipment and software                                                          (31,169)                         (301,156)           (120,352)                (19,415)

         Proceeds from sale of property, equipment and software                                                      30                                896                  136                       22

         Purchase of other intangible assets                                                                    (9,148)                           (1,725)                   -                       -

         Purchase of land use right                                                                                   -                          (37,570)                   -                       -

         Net change in short-term investments                                                                 (140,000)                         (262,558)             386,479                   62,345
             with terms of three months or less

         Purchase of short-term investments                                                                   (405,127)                         (300,000)           (830,000)               (133,893)

         Proceeds from maturities of short-term investments                                                           -                           203,271              507,648                   81,892

         Transfer (to)/from restricted cash                                                                    (77,221)                         (173,252)             252,526                   40,737

         Placement/rollover of matured time deposits                                                        (6,417,582)                       (5,068,797)         (5,337,795)               (861,074)

         Proceeds from maturities of time deposits                                                            7,022,435                          4,064,596            6,156,953                  993,217

         Net change in other assets                                                                            (14,135)                          (43,634)            (79,609)                (12,842)

                 Net cash (used in)/ provided by investing activities                                          (71,917)                       (1,919,929)             935,986                  150,989
                                                                                                                -------                         ----------              -------                  -------


    The accompanying notes are an integral part of this press release.



                                                                                                   NETEASE, INC.

                                                                       UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (CONTINUED)

                                                                                            (RMB and USD in thousands)

                                                                                                           Quarter Ended
                                                                                                           -------------

                                                                                                             March 31,                       December 31,            March 31,             March 31,

                                                                                                                            2014                                2014                 2015                     2015
                                                                                                                            ----                                ----                 ----                     ----

                                                                                                                 RMB                             RMB                    RMB               USD (Note 1)


    Cash flows from financing activities:

         Proceeds of short-term bank loans                                                                             1,769,559                                   -           1,219,853                  196,782

         Payment of short-term bank loans                                                                              (975,504)                                  -         (2,049,865)               (330,677)

         Capital injection from noncontrolling interests shareholders                                                        100                                  11                   15                        2

         Capital contribution from mezzanine classified                                                                        -                            130,365                    -                       -
             noncontrolling interests shareholders

         Dividends paid to shareholders                                                                              (1,122,151)                          (288,686)           (313,406)                (50,558)

                 Net cash used in financing activities                                                                 (327,996)                          (158,310)         (1,143,403)               (184,451)
                                                                                                                        --------                            --------           ----------                 --------


         Effect of exchange rate changes on cash

             held in foreign currencies                                                                                    4,215                               1,760                  717                      116

                 Net increase/(decrease) in cash and cash equivalents                                                  1,254,711                           (173,481)           1,718,448                  277,214

    Cash and cash equivalents, beginning of the period                                                                 1,458,298                           2,194,934            2,021,453                  326,093

    Cash and cash equivalents, end of the period                                                                       2,713,009                           2,021,453            3,739,901                  603,307
                                                                                                                       =========                           =========            =========                  =======


    Supplemental disclosures of cash flow information:

         Cash paid for income tax, net                                                                                    80,909                             186,347              141,893                   22,890

    Supplemental schedule of non-cash investing

         and financing activities:

         Fixed asset purchases financed by                                                                                 6,067                              80,575               42,198                    6,807
             accounts payable and accrued liabilities


    The accompanying notes are an integral part of this press release.



                                                                                                   NETEASE, INC.

                                                                                           UNAUDITED SEGMENT INFORMATION

                                                                                  (RMB and USD in thousands, except percentages)


                                                                            Quarter Ended
                                                                            -------------

                                                                       March 31,                                      December 31,            March 31,               March 31,

                                                                                      2014                                               2014                  2015                     2015
                                                                                      ----                                               ----                  ----                     ----

                                                                          RMB                                              RMB                  RMB                 USD (Note 1)

    Revenues:

    Online game services                                                         2,155,626                                          2,863,299             3,104,204                  500,759

    Advertising services                                                           244,713                                            404,542               332,612                   53,656

    E-mail, e-commerce and others                                                  118,638                                            415,765               448,404                   72,335

    Total revenues                                                               2,518,977                                          3,683,606             3,885,220                  626,750
                                                                                 ---------                                          ---------             ---------                  -------


    Sales taxes:

    Online game services                                                         (123,113)                                         (155,764)            (162,973)                (26,290)

    Advertising services                                                          (24,121)                                          (42,300)             (34,820)                 (5,617)

    E-mail, e-commerce and others                                                  (6,231)                                          (22,549)             (27,180)                 (4,385)

    Total sales taxes                                                            (153,465)                                         (220,613)            (224,973)                (36,292)
                                                                                  --------                                           --------              --------                  -------


    Net revenues:

    Online game services                                                         2,032,513                                          2,707,535             2,941,231                  474,469

    Advertising services                                                           220,592                                            362,242               297,792                   48,039

    E-mail, e-commerce and others                                                  112,407                                            393,216               421,224                   67,950

    Total net revenues                                                           2,365,512                                          3,462,993             3,660,247                  590,458
                                                                                 ---------                                          ---------             ---------                  -------


    Cost of revenues:

    Online game services                                                         (437,794)                                         (650,323)            (792,470)               (127,838)

    Advertising services                                                         (115,117)                                         (123,521)            (121,392)                (19,583)

    E-mail, e-commerce and others                                                (104,865)                                         (203,721)            (257,277)                (41,503)

    Total cost of revenues                                                       (657,776)                                         (977,565)          (1,171,139)               (188,924)
                                                                                  --------                                           --------            ----------                 --------


    Gross profit:

    Online game services                                                         1,594,719                                          2,057,212             2,148,761                  346,631

    Advertising services                                                           105,475                                            238,721               176,400                   28,456

    E-mail, e-commerce and others                                                    7,542                                            189,495               163,947                   26,447

    Total gross profit                                                           1,707,736                                          2,485,428             2,489,108                  401,534
                                                                                 =========                                          =========             =========                  =======


    Gross profit margin:

    Online game services                                                             78.5%                                             76.0%                73.1%                   73.1%

    Advertising services                                                             47.8%                                             65.9%                59.2%                   59.2%

    E-mail, e-commerce and others                                                     6.7%                                             48.2%                38.9%                   38.9%


    The accompanying notes are an integral part of this press release.

NETEASE, INC.

NOTES TO UNAUDITED FINANCIAL INFORMATION

Note 1: The conversion of Renminbi (RMB) into United States dollars (USD) is based on the noon buying rate of USD1.00 = RMB6.1990 on the last trading day of March 2015 (March 31, 2015)as set forth in the H.10 statistical release of the U.S. Federal Reserve Board.

Note 2: Share-based compensation cost reported in the Company's unaudited condensed consolidated statements of comprehensive income is set out as follows in RMB and USD (in thousands):




                                                           Quarter Ended
                                                           -------------

                                                        March 31,          December 31,        March 31,         March 31,

                                                                      2014                2014             2015                2015
                                                                      ----                ----             ----                ----

                                                           RMB                 RMB                RMB           USD (Note 1)

    Share-based
     compensation cost
     included in:

    Cost of revenue                                                 31,315              58,826           75,562              12,189

    Operating expenses

    -Selling and marketing
     expenses                                                        3,852               7,910            8,967               1,447

    -General and
     administrative expenses                                         8,387              18,130           25,410               4,099

    -Research and
     development expenses                                           14,459              39,401           50,520               8,150


    The accompanying notes are an integral part of this press release.



                                                                   NETEASE, INC.

                                               UNAUDITED RECONCILIATION OF GAAP AND NON-GAAP RESULTS

                                                 (RMB and USD in thousands, except per share data)


                                Quarter Ended
                                -------------

                            March 31,                                December 31,                    March 31,             March 31,

                                          2014                                            2014                      2015                 2015
                                          ----                                            ----                      ----                 ----

                               RMB                                        RMB                          RMB               USD (Note 1)

    Net income attributable
     to the Company's
     shareholders                    1,123,860                                       1,271,269                 1,264,422              203,972

    Add: Share-based
     compensation                       58,013                                         124,267                   160,459               25,885

    Non-GAAP net income
     attributable to the
     Company's shareholders          1,181,873                                       1,395,536                 1,424,881              229,857
                                     ---------                                       ---------                 ---------              -------


    Non-GAAP earnings per
     share, basic                         0.36                                            0.43                      0.44                 0.07
                                          ====                                            ====                      ====                 ====

    Non-GAAP earnings per
     ADS, basic                           9.08                                           10.68                     10.88                 1.76
                                          ====                                           =====                     =====                 ====

    Non-GAAP earnings per
     share, diluted                       0.36                                            0.42                      0.43                 0.07
                                          ====                                            ====                      ====                 ====

    Non-GAAP earnings per
     ADS, diluted                         9.04                                           10.62                     10.81                 1.74
                                          ====                                           =====                     =====                 ====

Contact for Media and Investors:

Cassia Curran
NetEase, Inc.
cassia@corp.netease.com
Tel: (+86) 571-8985-2076

Brandi Piacente
Investor Relations
brandi@corp.netease.com
Tel: (+1) 212-481-2050

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/netease-reports-first-quarter-2015-unaudited-financial-results-300082966.html

SOURCE NetEase, Inc.