BEIJING, Nov. 12, 2014 /PRNewswire/ -- NetEase, Inc. (NASDAQ: NTES), one of China's leading Internet and online game services providers, today announced its unaudited financial results for the third quarter ended September 30, 2014.

"The combination of our traditional online games, growing mobile portfolio and expanding portal and e-commerce businesses are driving our growth across China's dynamic online marketplace," said Mr. William Ding, Chief Executive Officer and Director of NetEase. "Each of our three business segments grew, with total revenues increasing by 32.3% year-over-year and 12.7% sequentially. Our growth was led by a 16.8% increase in revenues from our online game services, a 60.1% increase in advertising services and increasing contribution from our e-mail, e-commerce and others business, which improved by 252.5% compared with the third quarter of 2013."

"Our third quarter revenues were driven in part by the success of a number of our self-developed games, and our strategy to increase our focus on mobile games is progressing well. We saw standout performances from games including the PC and mobile versions of Fantasy Westward Journey II, as well as our mobile card battle game, Mini Westward Journey. New Westward Journey Online II also delivered a strong performance following the launch of an expansion pack in July and an item-based version in August. For our licensed games, Blizzard Entertainment's Hearthstone(®): Heroes of Warcraft((TM)) ('Hearthstone') performed well, and we rolled out Curse of Naxxramas((TM)), Blizzard's first solo adventure for this game, in July. We continue to work closely with Blizzard to bring exciting new games to Chinese audiences, and an early test version of Blizzard's free-to-play, online team brawler Heroes of the Storm((TM)), was launched in China in October. We are also looking forward to the Chinese launch of the fifth expansion for Blizzard's World of Warcraft(®), Warlords of Draenor((TM)), on November 18, 2014."

"New expansion packs and game play are essential to the longevity of our games to keep our users engaged and broaden our user base. During the third quarter, we launched new expansion packs for New Westward Journey Online III, Ghost II, Heroes of Tang Dynasty II and Heroes of Three Kingdoms. In October we released an expansion pack for Fantasy Westward Journey II and a comprehensive upgrade of The Legend of Tibet, as well as released another expansion pack for New Westward Journey Online II earlier this month. As we look to the remainder of the year, our plans include launching new expansion packs for Tianxia III, Heroes of Tang Dynasty II, and Legend of Fairy."

"As for our newer games, we are building on the successful releases of mobile titles Stay Calm! My Lord! and Dark Blade, which we released in September. In the fourth quarter we plan to release more high-quality mobile game titles and commercially launched our first person shooter game, Crisis 2015. Additionally, we continue to develop our 3-D oriental fantasy MMORPG, Revelation, which has received very positive feedback in its beta testing. Furthermore, we are planning to launch a new MMORPG that will allow players to enjoy an all-new warfare gaming experience. First-round testing for this game will be initiated later this year."

"The mobile market in China is thriving, and YiChat provides an ideal platform for integrating our mobile applications and services. With a focus on our 'Fresh Social Life' strategy, the introduction of exciting new functions has supported our growing YiChat user base and increased activity levels. We expect even more differentiated and innovative communication and social networking functions to be incorporated into YiChat in the subsequent development."

"Our advertising services business is also prospering. The top performing advertising verticals in the third quarter were automobile, food and beverage, and financial services, which were bolstered by additional monetization of our Mobile News Application and the 2014 FIFA World Cup. We are also pleased to see the fast growth of our e-commerce business during the period."

"We will continue to introduce top-quality and easily-adopted products and services to our users. We are also investing in our future with an eye toward expanding our market reach and enhancing our products and services with increased research and development investments. These initiatives position us well for future growth and strengthen our pipeline," Mr. Ding concluded.

Third Quarter 2014 Financial Results

Revenues

Total revenues for the third quarter of 2014 were RMB3,325.9 million (US$541.9 million), compared to RMB2,951.9 million and RMB2,514.3 million for the preceding quarter and the third quarter of 2013, respectively.

Revenues from online games were RMB2,459.6 million (US$400.7 million) for the third quarter of 2014, compared to RMB2,336.5 million and RMB2,105.5 million for the preceding quarter and the third quarter of 2013, respectively.

Revenues from advertising services were RMB478.3 million (US$77.9 million) for the third quarter of 2014, compared to RMB389.1 million and RMB298.8 million for the preceding quarter and the third quarter of 2013, respectively.

Revenues from e-mail, e-commerce and others were RMB388.0 million (US$63.2 million) for the third quarter of 2014, compared to RMB226.3 million and RMB110.1 million for the preceding quarter and the third quarter of 2013, respectively.

Sales Taxes

Total sales taxes for the third quarter of 2014 were RMB209.2 million (US$34.1 million), compared to RMB184.4 million and RMB157.7 million for the preceding quarter and the third quarter of 2013, respectively. The year-over-year and quarter-over-quarter increases in sales tax were mainly due to the increase in NetEase's total revenues.

Gross Profit

Gross profit for the third quarter of 2014 was RMB2,258.4 million (US$367.9 million), compared to RMB1,999.7 million and RMB1,746.8 million for the preceding quarter and the third quarter of 2013, respectively.

The year-over-year and quarter-over-quarter increases in online games gross profit were primarily driven by increased revenues from certain self-developed games, such as Fantasy Westward Journey II and New Westward Journey Online II, as well as from our various mobile game products.

The year-over-year and quarter-over-quarter increases in advertising services gross profit were primarily the result of strong demand from the automobile, food and beverage, and financial services sectors, and NetEase's monetization efforts for its Mobile News Application and other mobile applications, as well as advertising revenue related to the 2014 FIFA World Cup.

The year-over-year and quarter-over-quarter increases in e-mail, e-commerce and others gross profit were primarily attributable to an increase in revenue from NetEase's e-commerce business.

Gross Profit Margin

Gross profit margin for NetEase's online games business for the third quarter of 2014 was 77.2%, compared to a gross profit margin of 77.6% and 79.7% for the preceding quarter and the third quarter of 2013, respectively. The year-over-year decrease in gross profit margin was mainly due to increased revenue contribution from both mobile games and licensed games as a percentage of NetEase's total online game revenues.

Gross profit margin for the advertising services business for the third quarter of 2014 was 66.3%, compared to a gross profit margin of 60.9% and 59.4% for the preceding quarter and the third quarter of 2013, respectively. The year-over-year and quarter-over-quarter increases in gross profit margin were mainly due to enhanced economies of scale driven by revenue growth.

Gross profit margin for the e-mail, e-commerce and others business for the third quarter of 2014 was 49.6%, compared to a gross profit margin of 35.7% and 4.1% for the preceding quarter and the third quarter of 2013, respectively. The year-over-year and quarter-over-quarter increases in gross profit margin were mainly due to increased revenue from NetEase's e-commerce business, which has a relatively higher gross profit margin.

Operating Expenses

Total operating expenses for the third quarter of 2014 were RMB1,059.2 million (US$172.6 million), compared to RMB823.7 million and RMB635.2 million for the preceding quarter and the third quarter of 2013, respectively. The year-over-year increase in operating expenses was mainly due to increased selling and marketing expenses for NetEase's e-commerce business and advertising services promotions, most of which were related to NetEase's Mobile News Application and the 2014 FIFA World Cup, promotion of NetEase's online and mobile games, as well as staff-related research and development costs resulting from an increase in the number of employees and average compensation. The quarter-over-quarter increase was mainly due to increased selling and marketing expenses for NetEase's online games and e-commerce business, as well as higher staff-related research and development expenditures and share-based compensation cost.

Income Taxes

The Company recorded a net income tax charge of RMB197.3 million (US$32.2 million) for the third quarter of 2014, compared to RMB97.9 million and RMB206.5 million for the preceding quarter and the third quarter of 2013, respectively. The effective tax rate for the third quarter of 2014 was 14.4%, compared to 7.4% and 16.5% for the preceding quarter and the third quarter of 2013, respectively. The year-over-year decrease in the effective tax rate was mainly due to the fact that certain subsidiaries of the Company were approved as Key Software Enterprises in the fourth quarter of 2013 and are subject to a preferential tax rate of 10% for 2014. The quarter-over-quarter increase in the effective tax rate was mainly due to the fact that the Company recognized certain tax credits related to annual tax filing benefits in the second quarter of 2014, most of which comprised extra tax deductions for research and development expenses approved by the tax authorities.

Net Income After Tax

Net profit for the third quarter of 2014 totaled RMB1.2 billion (US$188.8 million), compared to RMB1.2 billion and RMB1.0 billion for the preceding quarter and for the third quarter of 2013, respectively.

During the third quarter of 2014, the Company had a net foreign exchange gain of RMB2.2 million (US$0.4 million), compared to a net foreign exchange loss of RMB20.2 million and a net foreign exchange gain of RMB5.9 million for the preceding quarter and the third quarter of 2013, respectively. The quarter-over-quarter and year-over-year changes in foreign exchange gains/(losses) were mainly due to exchange gains/(losses) arising from the Company's foreign currency-denominated bank deposits and short-term loan balances as the exchange rate of the U.S. dollar against the RMB fluctuated over the periods.

NetEase reported basic earnings per ADS of US$1.45 and diluted earnings per ADS of US$1.44 for the third quarter of 2014. The Company's basic and diluted earnings per ADS were US$1.50 each for the preceding quarter, and US$1.31 each for the third quarter of 2013.

Quarterly Dividend

Under the Company's quarterly dividend policy announced on May 13, 2014, quarterly dividends will be set at an amount equivalent to approximately 25% of the Company's anticipated net income after tax in each fiscal quarter.

NetEase paid a dividend of US$0.34 per ADS for the first quarter of 2014 on June 3, 2014, and US$0.37 per ADS for the second quarter of 2014 on September 5, 2014.

The board of directors has approved a dividend of US$0.36 per ADS for the third quarter of 2014, which is expected to be paid on December 5, 2014 to shareholders of record as of the close of business on November 28, 2014.

The determination to make dividend distributions and the amount of such distributions in any particular quarter will be made at the discretion of the board of directors and will be based upon the Company's operations and earnings, cash flow, financial condition and other relevant factors.

Other Information

As of September 30, 2014, the Company's total cash and time deposits balance was RMB20.4 billion (US$3.3 billion), compared to RMB18.6 billion as of December 31, 2013. Cash flow generated from operating activities was RMB1.1 billion (US$186.9 million) for the third quarter of 2014, compared to RMB1.2 billion and RMB1.0 billion for the preceding quarter and the third quarter of 2013, respectively. In addition, as of September 30, 2014, the Company had a loan from an offshore bank in the principal amount of US$90.0 million that was secured by RMB deposits of the Company in an onshore branch of this bank in the amount of RMB614.2 million, which was recognized as a short-term investment.

Share Repurchase Program

In February 2014, the Company announced that its board of directors approved a new share repurchase program of up to US$100 million of the Company's outstanding ADSs for a period not to exceed 12 months. As of September 30, 2014, no ADSs had been repurchased under this program.

** The United States dollar (US$) amounts disclosed in this press release are presented solely for the convenience of the reader. Translations of amounts from RMB into United States dollars for the convenience of the reader were calculated at the noon buying rate of US$1.00 = RMB6.1380 on September 30, 2014 as set forth in the H.10 statistical release of the U.S. Federal Reserve Board. No representation is made that the RMB amounts could have been, or could be, converted into US$ at that rate on September 30, 2014, or at any other certain date. The percentages stated are calculated based on RMB.

Conference Call

NetEase's management team will host a teleconference call with simultaneous webcast at 8:00 p.m. Eastern Time on Wednesday, November 12, 2014 (Beijing/Hong Kong Time: 9:00 a.m., Thursday, November 13, 2014). NetEase's management will be on the call to discuss the quarterly results and answer questions.

Interested parties may participate in the conference call by dialing 1-888-430-8691 (international: 1-719-325-2464), 10-15 minutes prior to the initiation of the call. A replay of the call will be available by dialing 1-888-203-1112 (international: 1-719-457-0820), and entering passcode 6072037#. The replay will be available through November 26, 2014.

This call will be webcast live and the replay will be available for 12 months. Both will be available on NetEase's Investor Relations website at http://ir.netease.com.

About NetEase, Inc.

NetEase, Inc. (NASDAQ: NTES) is a leading Internet technology company in China. Dedicated to providing online services centered around content, community, communication and commerce, NetEase develops and operates some of China's most popular online games, e-mail services, advertising services, mobile applications and games, and web portals. In partnership with Blizzard Entertainment, NetEase also operates some of the most popular international online games in China, including World of Warcraft(®), Hearthstone(®): Heroes of Warcraft(TM), StarCraft(®) II, Heroes of the Storm(TM) and Diablo(®) III. For more information, please visit: http://ir.netease.com/.

* * *

Forward Looking Statements

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: the risk that the online game market will not continue to grow or that NetEase will not be able to maintain its leading position in that market, which could occur if, for example, its new online games or expansion packs and other improvements to its existing games do not become as popular as management anticipates; the ability of NetEase to successfully expand its mobile Internet and e-commerce offerings; the ability of NetEase to effectively market its games and other services and achieve a positive return on its marketing expenditures; the risk that Shanghai EaseNet will not be able to continue operating World of Warcraft(®), StarCraft(®) II, Hearthstone(®): Heroes of Warcraft(TM), Heroes of the Storm(TM), Diablo(®) III or other games licensed by it for a period of time or permanently due to possible governmental actions or the risk that such games will not be popular with game players in China; the risk that changes in Chinese government regulation of the online game or e-commerce markets may limit future growth of NetEase's revenues or cause revenues to decline; competition in the online advertising business and the risk that investments by NetEase in its content and services may not increase the appeal of the NetEase websites among Internet users or result in increased advertising revenues; the risk that NetEase may not be able to continuously develop new and creative online services, including its ability to maintain and enhance the popularity of its e-mail, e-commerce, mobile and micro-blogging services and develop attractive mobile games; the risk that NetEase will not be able to control its expenses in future periods; competition in NetEase's existing and potential markets; governmental uncertainties (including possible changes in the effective tax rates applicable to NetEase and its subsidiaries and affiliates and the ability of NetEase to receive and maintain approvals of the preferential tax treatments and general competition and price pressures in the marketplace); the risk that fluctuations in the value of the Renminbi with respect to other currencies could adversely affect NetEase's business and financial results; and other risks outlined in NetEase's filings with the Securities and Exchange Commission. NetEase does not undertake any obligation to update this forward-looking information, except as required under the applicable law.



    NETEASE, INC.

    UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

    (RMB and USD in thousands)

                                                                       December 31,            September 30,            September 30,

                                                                                          2013                     2014                    2014
                                                                                          ----                     ----                    ----

                                                                           RMB                      RMB                  USD (Note 1)

    Assets


    Current assets:

       Cash and cash equivalents                                                     1,458,298                2,194,934                 357,598

       Time deposits                                                                16,625,468               17,543,890               2,858,242

       Restricted cash                                                               2,136,749                2,455,595                 400,064

       Accounts receivable, net                                                        402,511                  768,138                 125,145

       Prepayments and other current assets                                          1,144,272                1,383,081                 225,331

       Short-term investments                                                          901,183                1,681,380                 273,930

       Deferred tax assets                                                             129,282                  135,485                  22,073

    Total current assets                                                            22,797,763               26,162,503               4,262,383
                                                                                    ----------               ----------               ---------


    Non-current assets:

       Property, equipment and software, net                                           872,113                1,024,763                 166,954

       Land use right, net                                                              11,271                   40,414                   6,584

       Deferred tax assets                                                              23,085                   22,072                   3,596

       Time deposits                                                                   500,000                  643,000                 104,757

       Other long-term assets                                                          342,098                  550,325                  89,659

    Total non-current assets                                                         1,748,567                2,280,574                 371,550
                                                                                     ---------                ---------                 -------

    Total assets                                                                    24,546,330               28,443,077               4,633,933
                                                                                    ==========               ==========               =========


    Liabilities and Shareholders' Equity


    Current liabilities:

       Accounts payable                                                                219,259                  272,366                  44,374

       Salary and welfare payables                                                     377,117                  308,331                  50,233

       Taxes payable                                                                    74,463                  273,367                  44,537

       Short-term loan                                                                 975,504                2,061,088                 335,791

       Deferred revenue                                                              1,481,036                1,750,220                 285,145

       Accrued liabilities and other payables                                          957,299                1,262,387                 205,667

       Deferred tax liabilities                                                        148,506                  137,214                  22,355

    Total current liabilities                                                        4,233,184                6,064,973                 988,102
                                                                                     ---------                ---------                 -------


    Long-term payable:

       Other long-term payable                                                         144,883                   87,594                  14,271

    Total liabilities                                                                4,378,067                6,152,567               1,002,373
                                                                                     ---------                ---------               ---------


    Total NetEase, Inc.'s equity                                                    20,245,168               22,325,462               3,637,254

    Noncontrolling interests                                                          (76,905)                (34,952)                (5,694)
                                                                                       -------                  -------                  ------

    Total shareholders' equity                                                      20,168,263               22,290,510               3,631,560
                                                                                    ----------               ----------               ---------


    Total liabilities and shareholders' equity                                      24,546,330               28,443,077               4,633,933
                                                                                    ==========               ==========               =========


    The accompanying notes are an integral part of this press release.



    NETEASE, INC.

    UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

    (RMB and USD in thousands, except per share data)

                                                                              Quarter Ended
                                                                              -------------

                                                                        September 30,               June 30,            September 30,               September 30,

                                                                                               2013                2014                        2014                       2014
                                                                                               ----                ----                        ----                       ----

                                                                             RMB                       RMB                   RMB                     USD (Note 1)

    Revenues:

    Online game services                                                                  2,105,451           2,336,498                   2,459,596                    400,716

    Advertising services                                                                    298,783             389,102                     478,330                     77,929

    E-mail, e-commerce and others                                                           110,080             226,348                     387,987                     63,211
                                                                                            -------             -------                     -------                     ------

    Total revenues                                                                        2,514,314           2,951,948                   3,325,913                    541,856

    Sales taxes                                                                           (157,675)          (184,358)                  (209,174)                  (34,079)
                                                                                           --------            --------                    --------                    -------

    Total net revenues                                                                    2,356,639           2,767,590                   3,116,739                    507,777


    Total cost of revenues                                                                (609,884)          (767,905)                  (858,298)                 (139,833)
                                                                                           --------            --------                    --------                   --------


    Gross profit                                                                          1,746,755           1,999,685                   2,258,441                    367,944
                                                                                          ---------           ---------                   ---------                    -------


    Selling and marketing expenses                                                        (283,026)          (433,494)                  (533,838)                  (86,973)

    General and administrative expenses                                                    (94,795)           (98,054)                  (128,928)                  (21,005)

    Research and development expenses                                                     (257,345)          (292,108)                  (396,442)                  (64,588)
                                                                                                              --------                    --------                    -------

    Total operating expenses                                                              (635,166)          (823,656)                (1,059,208)                 (172,566)
                                                                                           --------            --------                  ----------                   --------


    Operating profit                                                                      1,111,589           1,176,029                   1,199,233                    195,378

    Other income:

    Investment income                                                                         9,041              10,482                       8,693                      1,416

    Interest income                                                                         123,567             146,456                     156,084                     25,429

    Exchange gains/ (losses)                                                                  5,900            (20,181)                      2,184                        356

    Other, net                                                                                1,025               6,783                       1,872                        305
                                                                                              -----               -----                       -----                        ---


    Net income before tax                                                                 1,251,122           1,319,569                   1,368,066                    222,884

    Income tax                                                                            (206,503)           (97,936)                  (197,340)                  (32,150)
                                                                                           --------             -------                    --------                    -------


    Net income after tax                                                                  1,044,619           1,221,633                   1,170,726                    190,734

    Net loss/ (income) attributable                                                           3,675            (19,284)                   (11,581)                   (1,887)
       to noncontrolling interests

    Net income attributable to                                                            1,048,294           1,202,349                   1,159,145                    188,847
       the Company's shareholders



    Comprehensive income                                                                  1,044,619           1,221,633                   1,170,726                    190,734

    Comprehensive loss/ (income) attributable                                                 3,675            (19,284)                   (11,581)                   (1,887)
       to noncontrolling interests

    Comprehensive income attributable                                                     1,048,294           1,202,349                   1,159,145                    188,847
       to the Company's shareholders



    Earnings per share, basic                                                                  0.32                0.37                        0.35                       0.06
                                                                                               ====                ====                        ====                       ====

    Earnings per ADS, basic                                                                    8.06                9.20                        8.87                       1.45
                                                                                               ====                ====                        ====                       ====

    Earnings per share, diluted                                                                0.32                0.37                        0.35                       0.06
                                                                                               ====                ====                        ====                       ====

    Earnings per ADS, diluted                                                                  8.04                9.18                        8.83                       1.44
                                                                                               ====                ====                        ====                       ====


    Weighted average number of                                                            3,250,078           3,266,483                   3,267,786                  3,267,786
       ordinary shares outstanding, basic


    Weighted average number of                                                              130,003             130,659                     130,711                    130,711
       ADS outstanding, basic


    Weighted average number of                                                            3,260,350           3,274,167                   3,280,435                  3,280,435
       ordinary shares outstanding, diluted


    Weighted average number of                                                              130,414             130,967                     131,217                    131,217
       ADS outstanding, diluted



    The accompanying notes are an integral part of this press release.



    NETEASE, INC.

    UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

    (RMB and USD in thousands)

                                                                                            Quarter Ended
                                                                                           -------------

                                                                       September 30,                      March 31,             June 30,             September 30,                September 30,

                                                                                            2013                           2014                 2014                         2014                        2014
                                                                                            ----                           ----                 ----                         ----                        ----

                                                                            RMB                              RMB                   RMB                    RMB                      USD (Note 1)

    Cash flows from operating activities:

         Net income                                                                    1,044,619                      1,126,050            1,221,633                    1,170,726                     190,734

         Adjustments to reconcile net income to net

             cash provided by operating activities:

         Depreciation and amortization                                                    39,890                         38,445               34,131                       36,921                       6,015

         Share-based compensation cost                                                    83,219                         58,013               70,378                       96,619                      15,741

         Allowance for/ (reversal of) provision                                            2,616                           (29)                 990                        3,086                         503

            for doubtful debts

         Gain on disposal of property,                                                     (268)                          (23)                (22)                        (67)                       (11)

             equipment and software

         Unrealized exchange (gain) /loss                                                (8,308)                      (11,063)              18,071                        1,686                         275

         Deferred income taxes                                                          (50,011)                        40,868             (90,218)                      32,882                       5,357

         Net equity share of loss from                                                     1,938                          7,339               11,450                       12,858                       2,095

             associated companies

         Fair value changes of short-term investments                                        641                        (6,506)            (23,342)                    (16,516)                    (2,691)

         Changes in operating assets and liabilities:

             Accounts receivable                                                        (74,931)                        40,760            (207,179)                   (203,257)                   (33,115)

             Prepayments and other current assets                                         50,116                       (14,825)            (75,137)                   (140,636)                   (22,912)

             Accounts payable                                                              1,626                        (8,307)              37,861                       22,539                       3,672

             Salary and welfare payables                                                (46,280)                      (77,824)              53,264                     (44,225)                    (7,205)

             Taxes payable                                                             (129,572)                       131,582               35,581                       31,742                       5,171

             Deferred revenue                                                             98,890                        121,056               90,056                       58,072                       9,461

             Accrued liabilities and other payables                                        1,208                        204,873             (20,335)                      84,683                      13,797

                 Net cash provided by operating activities                             1,015,393                      1,650,409            1,157,182                    1,147,113                     186,887
                                                                                       ---------                      ---------            ---------                    ---------                     -------


    Cash flows from investing activities:

         Purchase of property, equipment and software                                   (40,437)                      (31,169)            (88,879)                   (116,172)                   (18,927)

         Proceeds from sale of property,                                                     276                             30                  133                          404                          66

             equipment and software

         Purchase of other intangible assets                                               (250)                       (9,148)             (3,138)                           -                          -

         Purchase of land use right                                                            -                             -                   -                    (29,387)                    (4,788)

         Net change in short-term investments                                            330,000                      (140,000)             314,161                      335,803                      54,709

             with terms of three months or less

         Purchase of short-term investments                                                    -                     (405,127)         (1,059,190)                   (593,805)                   (96,742)

         Proceeds from maturities of short-term investments                              150,000                              -             610,736                      203,589                      33,169

         Investment in an associated company                                           (200,000)                             -                   -                    (20,000)                    (3,258)

         Dividend from an associated company                                                   -                             -                   -                      15,321                       2,496

         Transfer from/ (to) restricted cash                                              27,218                       (77,221)           (143,159)                    (98,517)                   (16,050)

         Placement/rollover of matured time deposits                                 (7,803,312)                   (6,417,582)         (5,533,779)                 (4,934,854)                  (803,984)

         Proceeds from maturities of time deposits                                     6,096,194                      7,022,435            3,797,651                    5,020,322                     817,908

         Net change in other assets                                                     (36,674)                      (14,135)            (85,044)                   (105,195)                   (17,139)

                 Net cash used in investing activities                               (1,476,985)                      (71,917)         (2,190,508)                   (322,491)                   (52,540)
                                                                                      ----------                        -------           ----------                     --------                     -------


    Cash flows from financing activities:

         Proceeds of short-term bank loan                                                      -                     1,769,559              277,110                            -                          -

         Payment of short-term bank loan                                                       -                     (975,504)                   -                           -                          -

         Proceeds from employees exercising stock options                                    513                              -               2,047                          870                         142

         Capital contribution from non-controlling interests                                 916                            100                   10                            -                          -

         Dividends paid to shareholders                                                        -                   (1,122,151)           (274,031)                   (298,142)                   (48,573)

                 Net cash provided by/ (used in) financing activities                      1,429                      (327,996)               5,136                    (297,272)                   (48,431)
                                                                                           -----                       --------                -----                     --------                     -------


         Effect of exchange rate changes on cash

             held in foreign currencies                                                   13,985                          4,215             (15,838)                     (1,397)                      (228)

                 Net (decrease) /increase in cash and cash equivalents                 (446,178)                     1,254,711          (1,044,028)                     525,953                      85,688

    Cash and cash equivalents, beginning of the period                                 1,363,480                      1,458,298            2,713,009                    1,668,981                     271,910

    Cash and cash equivalents, end of the period                                         917,302                      2,713,009            1,668,981                    2,194,934                     357,598
                                                                                         =======                      =========            =========                    =========                     =======


    Supplemental disclosures of cash flow information:

         Cash paid for income tax, net                                                    75,168                         80,909              130,480                      153,567                      25,019

    Supplemental schedule of non-cash investing

         and financing activities:

         Fixed asset purchases financed by                                                15,299                          6,067               36,193                       49,891                       8,128

             accounts payable and accrued liabilities


    The accompanying notes are an integral part of this press release.




    NETEASE, INC.

    UNAUDITED SEGMENT INFORMATION

    (RMB and USD in thousands, except percentages)


                                                                       Quarter Ended
                                                                       -------------

                                                                                    September 30,           June 30,            September 30,             September 30,

                                                                                                       2013                2014                      2014                       2014
                                                                                                       ----                ----                      ----                       ----

                                                                                         RMB                   RMB                   RMB                  USD (Note 1)

    Revenues:

    Online game services                                                                          2,105,451           2,336,498                 2,459,596                    400,716

    Advertising services                                                                            298,783             389,102                   478,330                     77,929

    E-mail, e-commerce and others                                                                   110,080             226,348                   387,987                     63,211

    Total revenues                                                                                2,514,314           2,951,948                 3,325,913                    541,856
                                                                                                  ---------           ---------                 ---------                    -------


    Sales taxes:

    Online game services                                                                          (119,994)          (132,402)                (137,582)                  (22,415)

    Advertising services                                                                           (29,421)           (38,856)                 (47,328)                   (7,711)

    E-mail, e-commerce and others                                                                   (8,260)           (13,100)                 (24,264)                   (3,953)

    Total sales taxes                                                                             (157,675)          (184,358)                (209,174)                  (34,079)
                                                                                                   --------            --------                  --------                    -------


    Net revenues:

    Online game services                                                                          1,985,457           2,204,096                 2,322,014                    378,301

    Advertising services                                                                            269,362             350,246                   431,002                     70,218

    E-mail, e-commerce and others                                                                   101,820             213,248                   363,723                     59,258

    Total net revenues                                                                            2,356,639           2,767,590                 3,116,739                    507,777
                                                                                                  ---------           ---------                 ---------                    -------


    Cost of revenues:

    Online game services                                                                          (402,732)          (493,713)                (529,871)                  (86,326)

    Advertising services                                                                          (109,466)          (137,041)                (145,119)                  (23,643)

    E-mail, e-commerce and others                                                                  (97,686)          (137,151)                (183,308)                  (29,864)

    Total cost of revenues                                                                        (609,884)          (767,905)                (858,298)                 (139,833)
                                                                                                   --------            --------                  --------                   --------


    Gross profit :

    Online game services                                                                          1,582,725           1,710,383                 1,792,143                    291,975

    Advertising services                                                                            159,896             213,205                   285,883                     46,575

    E-mail, e-commerce and others                                                                     4,134              76,097                   180,415                     29,394

    Total gross profit                                                                            1,746,755           1,999,685                 2,258,441                    367,944
                                                                                                  =========           =========                 =========                    =======


    Gross profit margin:

    Online game services                                                                              79.7%              77.6%                    77.2%                     77.2%

    Advertising services                                                                              59.4%              60.9%                    66.3%                     66.3%

    E-mail, e-commerce and others                                                                      4.1%              35.7%                    49.6%                     49.6%


    The accompanying notes are an integral part of this press release.



    NETEASE, INC.

    NOTES TO UNAUDITED FINANCIAL INFORMATION



    Note 1: The conversion of Renminbi (RMB) into United States dollars (USD) is based on the noon buying rate of USD1.00 = RMB6.1380 on the last trading day of September 2014 (September 30, 2014) as set forth in the H.10 statistical release of the U.S.
     Federal Reserve Board.

    Note 2: Share-based compensation cost reported in the Company's unaudited condensed consolidated statements of comprehensive income is set out as follows in RMB and USD (in thousands):

                                                                                                                             Quarter Ended
                                                                                                                             -------------

                                                                                                                          September 30,                                  June 30,                                 September 30,                               September 30,

                                                                                                                                                2013                                  2014                                                2014                               2014
                                                                                                                                                ----                                  ----                                                ----                               ----

                                                                                                                               RMB                                         RMB                                         RMB                                     USD (Note 1)

    Share-based compensation cost included in:

    Cost of revenue                                                                                                                           46,098                                36,144                                              43,336                              7,060

    Operating expenses

    - Selling and marketing expenses                                                                                                           4,759                                 4,771                                               6,720                              1,095

    - General and administrative expenses                                                                                                     13,144                                 9,611                                              15,347                              2,500

    - Research and development expenses                                                                                                       19,218                                19,852                                              31,216                              5,086


    The accompanying notes are an integral part of this press release.

Contact for Media and Investors:

Cassia Curran
NetEase, Inc.
cassia@corp.netease.com
Tel: (+86) 571-8985-2076

Brandi Piacente
Investor Relations
brandi@corp.netease.com
Tel: (+1) 212-481-2050

SOURCE NetEase, Inc.