NetQin Mobile Inc (ADR) : NQ Mobile Inc., World's Largest Provider of Mobile Security and Productivity Taps MWW Group as PR Agency of Record
04/19/2012| 10:45am US/Eastern
SAN FRANCISCO, April 19, 2012 /PRNewswire/ -- MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that it has been selected as agency of record by NQ Mobile Inc. (NYSE: NQ), a leading global provider of consumer mobile services focusing on privacy, security and productivity. As agency of record, MWW will focus on increasing NQ Mobile's brand awareness, particularly as the company introduces products in expanding markets, while also positioning co-CEOs Henry Lin and Omar Khan as visionary thought leaders in the mobile industry.
NQ Mobile will draw upon three practice areas: Technology and Digital Content, Public Affairs and MWW Group's Financial Relations Board. Through this combination, MWW will marry digital content, technology, and marketing public relations, resulting in a strong expertise in driving the adoption of app-based services. The account will be led out of the firm's San Francisco office and will also support NQ's efforts to bring its security and privacy technology to manufacturers, wireless operators and other partners.
"In this technology-driven world, where an individual's most private and sensitive information is often stored on a smartphone, it's critical for consumers to secure and protect their devices," said Michael W. Kempner, president and CEO of MWW Group. "With its proprietary approach and technology, NQ Mobile has a clear advantage over the competition and is poised for tremendous growth as it enters the mass consumer market."
NQ Mobile is a global leader in mobile security and productivity applications. NQ Mobile's proprietary "cloud+client" twin engine platform enables it to identify 75 percent of global mobile threats faster than any other mobile security provider. In addition to mobile security, NQ Mobile's products include cloud-based privacy and security solutions, as well as productivity applications that allow consumers to better manage their time and relationships.
"I've had the opportunity to work with MWW Group previously, and we've seen first-hand the firm's significant capabilities in mobile technology and consumer branding," said Khan. "As NQ Mobile continues to rapidly expand across the globe, it was important to choose an agency that can provide us with a wide range of expertise as we drive the brand into the United States and Western Europe. We're confident that MWW will be a vital partner as we continue to grow NQ Mobile's market position and take our company to the next level."
About NQ Mobile
NQ Mobile Inc. (NYSE: NQ) is a leading global provider of mobile Internet services focusing on security, privacy and productivity. The company was one of the first to recognize the growing security threats targeting smartphone users and is now a leading Software-as-a-Service (SaaS) provider with nearly 147 million user accounts in over 100 countries. NQ Mobile's proprietary, cloud-based security solution has been recognized by third-party testing facilities around the world as the most effective solution for detecting and combating mobile threats. NQ Mobile was bestowed the 2011 Technology Pioneer Award by the World Economic Forum for its technology leadership and innovation in mobile security. To facilitate global expansion, NQ Mobile headquarters are co-located in Beijing, China and Dallas, TX, USA. For more information on NQ Mobile, please visit www.nq.com.
About MWW Group
MWW Group is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
Through its "Network PR" approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders. Among its numerous awards for client work, the agency has been recognized as 2011 "Midsize Agency of the Year" and 2010 "Strategic PR Agency of the Year" by the Holmes Report and has received accolades from PR News for "Team of the Year," "Digital Firm of the Year" and "Top Places to Work in PR."
To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.
SOURCE MWW Group