Press Releases
NEUSTAR KICK-STARTS .US CAMPAIGN DESIGNED TO SPARK SMALL
BUSINESS INNOVATION FOR BUSINESSES IN THE UNITED STATES
04/10/2012
STERLING, VA - Neustar, Inc. (NYSE: NSR) a
trusted, neutral provider of real-time information and
analysis to the Internet, telecommunications,
entertainment, advertising and marketing industries, today
announced its campaign to "Kick-start
America". Now, companies of all sizes, whether
locally-based or doing business in the United States, have
a new opportunity to engage in a community of like-minded
entrepreneurs, demonstrate their local presence and gain a
competitive advantage with "America's Address." The
.US top-level domain is
the best way for small businesses to get online - fast - in
a way that proudly promotes their local presence.
"Half of all small businesses fail within their first five
years of operation," said Jeremy Carigg, regional director,
the Small Business Assistance Center (SBAC.US). "Driving awareness in
those first years of business is critical, and companies
need to find marketing methods that make an immediate
impact. The .US domain is an easy and cost-effective way to
get your local business seen and heard on the Internet now,
not later."
"The .US domain is central to our identity," said Luke
Palder, CEO, Proofreadingservices.US.
"What our company offers is uniquely American and it's
important that our clients and potential clients understand
that as easily as possible. The .US domain helps us
accomplish that."
Using the .US extension, ProofreadingServices.US, a
top-tier proofreading service headquartered in the
Financial District of San Francisco, has risen to being the
#1 search result on Google® and Bing® for the phrase
'proofreading services'.
"At Neustar, we're committed to helping grow the economy,
one small business at a time," said Alex Berry, senior vice
president, Enterprise Services, Neustar. "The strength of
the .US community is a testament to this commitment, and
it's been heartening to see so many companies embrace their
local roots. No matter what business you're in, the .US
domain is the perfect way to show your company's true
colors on the Internet."
"Having an accessible, online presence is a must for
today's small businesses," said NSBA Vice President of Public
Affairs Molly Brogan. "Partnering with Neustar on the
new .US campaign is one way we can make it easier to
connect our small-business members with their customers."
.US ADVANTAGES:
-
Community - .US is more than just a domain - it's a
growing movement. By registering for a .US extension,
companies send a message that they believe in the power
of local business.
-
Memorability - Companies have a better opportunity to get
the name of choice versus traditional options and they
get a powerful, easily recalled domain name associated
with a growing brand.
-
Searchability - Because search engines rank websites with
.US extensions higher in the U.S., entrepreneurs have a
powerful tool to help potential customers find their
sites.
-
Discoverability - With .US, companies add a new dimension
to their business or organization to let customers know
they're out there.
-
Manageability - .US provides resources and tools to make
putting up a website and promoting it easy.
DREAM BIG CONTEST
Neustar is currently accepting submissions for its "Dream
Big" (http://www.kickstartamerica.us)
contest, a competition for companies to kick-start their
online businesses. To enter, companies (whether .US or
otherwise) must submit their business story and information
via LINK. Two lucky winners will receive an all-expense
paid trip to Washington, D.C., May 20-24, 2012, to spend
two full days at National Small Business Week.
Additionally, winners will receive a complete website
design from a top firm, as well as a local advertising
campaign customized specifically for their businesses - in
total, a $35,000 value. To learn more about the "Dream Big"
contest, visit http://www. kickstartamerica.us.
About Neustar, Inc.
Neustar, Inc., (NYSE: NSR) is a trusted, neutral provider
of real-time information and analysis to the Internet,
telecommunications, entertainment, advertising and
marketing industries throughout the world. Neustar applies
its advanced, secure technologies in routing, addressing
and authentication to its customers' data to help them
identify new revenue opportunities and network
efficiencies, and institute cybersecurity and fraud
protection measures.www.neustar.biz.
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