Neustar Inc : TELUS Joins the Neustar Intelligent Cloud
02/28/2012| 03:05am US/Eastern
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Leading Canadian Telecommunications Company Works with Neustar
Intelligent Cloud to Broaden Mobile Services
From Mobile World Congress 2012, Neustar,
Inc., (NYSE: NSR), a trusted, neutral provider of real-time information
and analysis to the Internet, telecommunications, entertainment,
advertising and marketing industries, today announced TELUS (TSX: T,
T.A; NYSE: TU), a leading national telecommunications company in Canada,
has joined the Neustar
Intelligent Cloud. The partnership will assist mobile solution
providers in creating mobile services that work with TELUS and across
other major operators in North America.
"TELUS delivers a leading portfolio of network APIs - from Mobile
Payment to Messaging applications - to mobile solution providers. By
utilizing the Neustar Intelligent Cloud, these providers will be able to
create even more innovative, rich mobile experiences for our customers,"
said Brent Allison, vice-president, TELUS Partner Solutions. "We are
continuing to expand the capabilities of our wireless network and plan
to expand our new 4G LTE coverage areas to reach more than 25 million
Canadians by the end of 2012. The Neustar Intelligent Cloud allows
mobile solution providers to further harness these capabilities,
integrating mobile intelligence, location, and messaging through one
simple process."
With the Neustar Intelligent Cloud, mobile application developers will
be able to offer TELUS customers a broader range of integrated mobile
services. Additionally, TELUS is able to explore new revenue
opportunities generated by extending their capabilities to the growing
roster of mobile solution providers Neustar serves. The Neustar
Intelligent Cloud service makes it easy to create and deliver opt-in
mobile services that are contextually relevant to the subscriber.
Further, the Neustar Intelligent Service was built on the foundation of
trust and neutrality, which gives both operators and mobile solution
providers confidence in the safeguarding of the mobile user's experience.
"TELUS joining the Neustar Intelligent Cloud underscores an important
industry dynamic. Mobile subscribers want real-time and relevant
information on the go. Mobile solution providers need the ability to
create a service once and deliver it across operators," said Steve
Edwards, senior vice-president, Carrier Services at Neustar. "TELUS is
continuing to invest in their wireless network to deliver the best
possible experience to their customers. We are pleased that Neustar is
able to help that initiative by enabling a wide range of mobile services
to their customers."
The Neustar Intelligent Cloud enables the creation of highly effective
mobile applications through simple web-based REST (representational
state transfer) APIs (application programming interfaces). Mobile
solution providers can bring together mobile device location, mobile
messaging and mobile intelligence in one service and deliver it across
leading operators in the United States and Canada.
For more information on Neustar's Intelligent Cloud, please visit http://www.neustarintelligentcloud.biz/.
About Neustar, Inc.
Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time
information and analysis to the Internet, telecommunications,
entertainment, advertising and marketing industries throughout the world.
Neustar applies its advanced, secure technologies in routing,
addressing and authentication to its customers' data to help them
identify new revenue opportunities, network efficiencies, cyber security
and fraud protection measures. More information is available at www.neustar.biz.
About TELUS
TELUS (TSX: T, T.A; NYSE: TU) is a leading national
telecommunications company in Canada, with $10.4 billion of annual
revenue and 12.7 million customer connections including 7.3 million
wireless subscribers, 3.6 million wireline network access lines and 1.3
million Internet subscribers and more than 500,000 TELUS TV customers.
Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a
wide range of communications products and services including wireless,
data, Internet protocol (IP), voice, television, entertainment and
video. For more information about TELUS, please visit telus.com.
Neustar, Inc.
Media Relations Contact:
Laura
Chamberlain, +1 978-707-2004
lchamberlain@iceworldwide.com
© Business Wire 2012
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