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4-Traders Homepage  >  Equities  >  Nyse  >  New York & Company, Inc.    NWY

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New York mpany : Eva Mendes Introduces Plus Sizes at New York & Company

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09/13/2017 | 02:56pm CEST

The actress will be at Los Cerritos Center on September 14th to Launch the New Collection

Eva Mendes teams up with leading American womenswear retailer, New York & Company (NYSE:NWY) to release her fall collection today that will include plus-sized merchandise for the first time. The Company initially offered the Eva Mendes Collection in sizes from 0-20 and XS-XXL, with many styles offered in petite and tall, but now even more women can enjoy the collection with additional sizes ranging up to size 24 and 3X.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170913005772/en/

"I'm so excited to continue creating designs for today’s woman," Eva Mendes shares as she prepares for her first plus-size launch. Customers look to New York & Company for affordable fashion and figure-flattering silhouettes. Introducing new sizes reinforces the Company’s commitment to its existing customers as well as offers new customers the chance to explore Eva’s celebrated designs.

To celebrate her fall collection and plus-size launch, Eva plans to visit the New York & Company store at Los Cerritos Center in Cerritos, CA on Thursday, September 14th. Customers will have the opportunity to meet Eva and shop the new assortment. The event will be from 6-8pm and include music, snacks, and exclusive gifts.

“The Eva Mendes Collection is our fastest growing sub-brand at New York & Company. This is our first launch into the plus business and we are thrilled to serve new consumers with our Eva brand,” says Greg Scott, CEO of New York & Company. “We have been successful at providing sizes 0-20 on our eCommerce site, including petite and tall sizes, so it felt very natural for us to expand the collection even further, with a new fit and new sizes for the plus customer,” Scott continues.

Plus sizes for the Eva Mendes Collection will be sold exclusively on the Company’s eCommerce site. Customers can expect the same quality and fashion at the same price as the core Eva Mendes Collection.

About New York & Company

New York & Company, Inc. is a leading omni-channel women’s fashion retailer designing on-trend and versatile collections at a great value. The specialty retailer, first incorporated in 1918, has grown to now operate over 400 retail and outlet locations nationwide while also growing a substantial eCommerce business. Its branded merchandise, including collaborations with Eva Mendes and Gabrielle Union, is sold exclusively at these locations and online at www.nyandcompany.com.


© Business Wire 2017
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New York & Company, Inc. Technical Analysis Chart | NWY | US6492951024 | 4-Traders
Technical analysis trends NEW YORK & COMPANY, INC.
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Managers
NameTitle
Gregory J. Scott Chief Executive Officer & Director
John M. Worthington President & Chief Operating Officer
Grace A. Nichols Non-Executive Chairman
Sheamus G. Toal Chief Financial Officer & Executive Vice President
Arthur E. Reiner Independent Director
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