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4-Traders Homepage  >  Shares  >  Nyse  >  New York & Company, Inc.    NWY   US6492951024

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New York mpany : & Eva Mendes Collaboration Extended to 2019

06/20/2015 | 05:55pm US/Eastern

NEW YORK--(BUSINESS WIRE)--Jun. 18, 2015-- New York & Company (NYSE:NWY), and actress and style icon Eva Mendes announced today that they have extended their agreement to collaborate on the successful Eva Mendes Collection through 2019, which first launched in September 2013. Additional terms of the deal were not disclosed. The deal with New York & Company was brokered by Creative Artist Agency (CAA) on behalf of its client Eva Mendes.

Eva Mendes collaborates with the NY&C design team to provide an expanded offering with 5 seasonal collections and 11 unique deliveries a year, which feature apparel and accessories. The Eva Mendes Collection, exclusively at New York & Company is sold at New York & Company stores across the country and featured in six specialty Eva Mendes boutiques: Willowbrook, (NJ), Shops at La Cantera (TX), Broward (FL), Coronado Center (NM), Valencia Town Center (CA) and Plaza Bonita (CA). The Eva Mendes Collection exclusively at New York & Company consists of blouses, skirts, dresses and accessories all retailing for under $100 and are available in sizes 0-18 in-stores and online at www.nyandcompany.com.

Gregory Scott, New York & Company's CEO, stated: "We are extremely pleased to extend our very successful collaboration with Eva Mendes. The Eva Mendes Collection speaks to everyday glamour and has enabled us to build a desk to dinner and occasion business thereby broadening our consumer reach. We continue to believe that this partnership provides us a unique opportunity to increase traffic and grow brand awareness as evidenced by the growth of the business over the first year and the early success of our six specialty Eva Mendes boutiques. In that regard we are pleased to also announce that we are continuing on the next phase of this growth strategy with the expansion of the Eva Mendes boutiques into a dedicated Shop in Shop concept in 20-30 stores this fall. Eva has proven to be a terrific partner and we continue to see opportunities to grow the collection, and with our new agreement, look forward to working with Eva for years to come."

"Fashion has the ability to not only change how you look, but also how you feel about yourself and interact with those around you," says actress and style icon Eva Mendes. "I love New York & Company's passion and unwavering commitment to create an affordably priced collection that allows women to feel confident in their fashion choices. I am thrilled with the success of the Eva Mendes Collection and the opportunity to continue and expand on our collaboration."

About New York & Company

New York & Company, Inc. is a specialty retailer of women's fashion apparel and accessories, and the modern wear-to-work destination for women, providing perfectly fitting pants and NY Style that is feminine, polished, on-trend and versatile - all at compelling values. The Company's proprietary branded New York & Company® merchandise is sold exclusively through its national network of retail stores and online at www.nyandcompany.com. The Company operates 504 stores in 43 states. Additionally, certain product, press release and SEC filing information concerning the Company are available at the Company's website: www.nyandcompany.com.

View source version on businesswire.com: http://www.businesswire.com/news/home/20150618005310/en/

Source: New York & Company

Investor:
ICR, Inc.
Allison Malkin, (203) 682-8200

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