Eva Mendes teams up with leading American womenswear retailer, New York
& Company (NYSE:NWY) to release her fall collection today that will
include plus-sized merchandise for the first time. The Company initially
offered the Eva Mendes Collection in sizes from 0-20 and XS-XXL, with
many styles offered in petite and tall, but now even more women can
enjoy the collection with additional sizes ranging up to size 24 and 3X.
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"I'm so excited to continue creating designs for today’s woman," Eva
Mendes shares as she prepares for her first plus-size launch. Customers
look to New York & Company for affordable fashion and figure-flattering
silhouettes. Introducing new sizes reinforces the Company’s commitment
to its existing customers as well as offers new customers the chance to
explore Eva’s celebrated designs.
To celebrate her fall collection and plus-size launch, Eva plans to
visit the New York & Company store at Los Cerritos Center in Cerritos,
CA on Thursday, September 14th. Customers will have the
opportunity to meet Eva and shop the new assortment. The event will be
from 6-8pm and include music, snacks, and exclusive gifts.
“The Eva Mendes Collection is our fastest growing sub-brand at New York
& Company. This is our first launch into the plus business and we are
thrilled to serve new consumers with our Eva brand,” says Greg Scott,
CEO of New York & Company. “We have been successful at providing sizes
0-20 on our eCommerce site, including petite and tall sizes, so it felt
very natural for us to expand the collection even further, with a new
fit and new sizes for the plus customer,” Scott continues.
Plus sizes for the Eva Mendes Collection will be sold exclusively on the
Company’s eCommerce site. Customers can expect the same quality and
fashion at the same price as the core Eva Mendes Collection.
About New York & Company
New York & Company, Inc. is a leading omni-channel women’s fashion
retailer designing on-trend and versatile collections at a great value.
The specialty retailer, first incorporated in 1918, has grown to now
operate over 400 retail and outlet locations nationwide while also
growing a substantial eCommerce business. Its branded merchandise,
including collaborations with Eva Mendes and Gabrielle Union, is sold
exclusively at these locations and online at www.nyandcompany.com.
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