The Eva Mendes Spring 2015 Collection, exclusively at New York & Company, is all about everyday glamour. Eva’s second Spring Collection and first ever TV commercial for the collection, combine the energy of the modern city with the allure of old New York.

Eva Mendes designs for real women and the collection reflects the importance of confidence and self-expression through classic silhouettes and vintage inspired pieces. The Spring 2015 Collection allows women to tastefully stand out when they walk into the room, and Eva’s statement pieces help women feel confident for every occasion, from the boardroom to a night out on the town. Eva drew inspiration for the collection from the iconic styles of the ‘40s, ‘50s and the ‘60s and updated it with a modern twist.

The advertising campaign reflects that inspiration as we see Eva travel through iconic New York locations in a variety of looks from the Collection. The music in the ad, “Classic Girl” by Deirdre & the Dark, a female band from Brooklyn, perfectly ties to the Collection with lyrics like, “I’ve been this way and I want to stay a Classic Girl. So I’m making my way in the modern world.”

Customer reaction to the Eva Mendes Collection has been so positive that it has expanded to include shoes, handbags and even a bridal party collection. Eva’s aim is to make it easy for women to leave the house feeling confident and glamorous, knowing they look great from head to toe. "I hope that my line makes women feel good. It's really about finding what works for you and making something easy. I love that my new Spring Collection makes getting dressed easy.”

Eva Mendes, exclusively at New York & Company is sold at New York & Company stores across the country and featured in six specialty Eva Mendes boutiques: Willowbrook, (NJ), Shops at La Cantera (TX), Broward (FL), Coronado Center (NM), Valencia Town Center (CA) and Plaza Bonita (CA). The Eva Mendes Collection exclusively at New York & Company consists of blouses, skirts, dresses and accessories all retailing for under $100. Items are available in sizes 0-18 in-stores and online at www.nyandcompany.com.

New York & Company

New York & Company, Inc. is a specialty retailer of women’s fashion apparel and accessories, and the modern wear-to-work destination for women, providing perfectly fitting pants and NY Style that is feminine, polished, on-trend and versatile—all at compelling values. The Company’s proprietary branded New York & Company® merchandise is sold exclusively through its national network of retail stores and online at www.nyandcompany.com. The Company operates 504 stores in 43 states. Additionally, certain product, press release and SEC filing information concerning the Company are available at the Company’s website: www.nyandcompany.com.