NEW YORK, May 4, 2015 /PRNewswire/ -- With Mother's Day fast approaching, it's time to start thinking of gifts to give that special woman in your life - apart from giving flowers and a sentimental card of course. Though consumers are inundated with a plethora of choices to illustrate their love and affection, New York & Company, Inc. (NYSE: NWY) recommends choosing a fashionable item to turn her Mother's Day into something truly special!

Show her just how much she means to you with a stunning outfit from the Eva Mendes for New York & Company Collection. The new delivery, hitting stores just in time for Mother's Day, features a selection of exquisite desk-to-dinner dresses, related separates plus shoes and accessories that complement the line. Created by the super-talented actress and designer, Eva Mendes, many items are available in an array of seasonal brights and beautiful, original prints, sure to make the lady of the day glow with confidence.

Why not give the gift that will not only make her smile, but also thousands of others! Select an item from the limited-edition St. Jude Jewelry Collection and fifty percent of your purchase will be donated to the St. Jude Children's Research Hospital. Choose from a silver link necklace, bracelet or key chain, each featuring a crystal-encrusted heart photo locket and elephant charm, which represents love, peace and longevity

Can't decide between a bouquet of flowers or a sweet treat? Consider a beautiful blouse from Stacy Frati's Sweet Pea for New York & Company Collection. This amazing line of dresses, blouses and kimonos are featured in a variety of colorful floral and pastel candy dotted prints - sure to remind you of a visit to a beautiful botanical garden or your favorite confectionery delight.

Is she more of the luxurious type? Spoil her with New York & Company's Blush New York Accessories and Perfume Collection, debuting the new fragrance, Blush New York. This signature scent comes in a convenient 3.4oz Eau de Toilette and has a complementing body butter that adds another layer of fragrance and moisturizes the skin. The coordinating accessories line, fabricated in a spring pastel floral print, includes a stylish tote, wallet and cosmetic case.

"Mother's Day is a time for celebration and commemoration of moms everywhere. It's a time to spoil her with breakfast in bed, family time and gift-giving to show the special lady in your life how much you care. We love to celebrate all the special moments in a woman's life and work hard to ensure we have the perfect gift that is fashionable as well as affordable," says New York & Company's CEO, Greg Scott.

The following Items are available with this release:
Eva Mendes Collection image (URL)
St. Jude's Jewelry Collection image (URL)
Stacey Frati Collection image (URL)
Blush New York accessories and fragrance image (URL)

For more on New York & Company and our collections, visit www.nyandcompany.com and follow us on Twitter or Instagram @nyandcompany and on Facebook at facebook.com/nyandcompany.

About NY& Company
New York & Company, Inc. is a specialty retailer of women's fashion apparel and accessories, and the modern wear-to-word destination for women, providing perfectly fitting pants and NY Style that is feminine, polished, on-trend and versatile--all at compelling values. The Company's proprietary branded New York & Company(® )merchandise is sold exclusively through its national network of retail stores and online at www.nyandcompany.com. The Company operates 504 stores in 43 states. Additionally, certain product, press release and SEC filing information concerning the Company are available at the Company's website: www.nyandcompany.com.

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SOURCE New York & Company, Inc.