New York Times : Appoints Advertising Agency in Beijing

BEIJING, February 26, 2018 - The New York Times Company today announced the appointment ofGlo Media Limited, a subsidiary of Hong Kong based digital marketing agencyGuru Online, to represent its advertising business in China. As part of The Times Company's continued expansion efforts of its ad and marketing solutions in the region, Glo Media will fulfill the company's need for a robust sales representative in the rapidly evolving market. The agency will focus on print, digital, branded content and programmatic buying.

Glo Media will be overseen byAlice So, regional advertising manager, Asia Pacific, and will work closely with The Times's in-house sales team based in Hong Kong.

'We are seeing a growing trend of local Chinese companies making major investments overseas,' saidTom Armstrong, vice president, advertising, Asia Pacific. 'As the needs of the brands we work with in the region expand globally, we need a sales team that can maximize their impact in international markets, but also understand the uniquely dynamic characteristics of the Chinese market. Glo Media fulfills this need with a team that can think globally, but act locally with offices in Beijing, Shanghai, Guangzhou and Nanjing.'

About The New York Times Company

The New York Times Companyis a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The Company includes The New York Times, NYTimes.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at@NYTimesPR.