New York Times : Appoints WeThinkMedia as Advertising Representative in Australia

SYDNEY, April 23, 2018 - The New York Times Company today announced the appointment of media representation agency WeThinkMedia to represent its advertising business in Australia. The strategic appointment follows the continued success of robust coverage expansion efforts in the region, which have focused on global issues that deeply affect readers there, including climate change, migration, gender and international politics and economics.

The WeThinkMedia relationship will be overseen by Tom Armstrong, vice president, advertising for The New York Times, Asia Pacific. The representation agency will be responsible for all advertising in the region, including print, digital, branded content, programmatic and events.

On the appointment, Armstrong said, 'Australia is an exciting opportunity for The New York Times. Since we began expanding our coverage of the region, our audience has grown rapidly. Readership is up more than 30 percent and our subscriber base has more than doubled over the past year. As we continue to grow, it is important to have our advertising business represented by an agency with the local expertise and thorough understanding of both the market and key advertisers. We are thrilled to work with WeThinkMedia as an integral part of our overall expansion in the region.'

Peter Wiltshire, founder and director, WeThinkMedia, said, 'The New York Times reader is part of an uniquely engaged, globally conscious audience that strongly values high quality journalism. We are at the charge of an incredible opportunity for local Australian advertisers to reach this substantial breadth of dedicated and internationally focused readers. Our industrious team is already in the market presenting opportunities and discussing custom strategies for individual client needs.'

For branded content opportunities, the representation agency will have the support of T Brand Studio International, The New York Times Company's marketing service agency, which includes resources from experiential marketing agency Fake Love and influential marketing agency HelloSociety.

The New York Times begins working with WeThinkMedia as the media representation agency continues to expand, with clients including New Zealand digital outdoor company LUMO, athlete-to-fan digital marketing business, 20FOUR and foundation client MediaWorks New Zealand.

About The New York Times Company

The New York Times Company is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The Company includes The New York Times, NYTimes.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesPR.

About WeThinkMedia

WeThinkMedia is an independent Australian business offering expert and personalised media representation services to local and international media platforms. Based in Sydney, WeThinkMedia has extensive relationships with Australia's advertising and media buying community. Founded by highly experienced media executive, Peter Wiltshire, WeThinkMedia launched in April 2017 and services clients across the media spectrum seeking representation in Australia and also provides consulting and advisory expertise. More atwww.wethinkmedia.com.au

Media contacts:

For The New York Times Company:
Angela He | angela.he@nytimes.com

For WeThinkMedia:
Rochelle Burbury, Third Avenue Consulting + 61 (0) 408 774 577 |rochelle@thirdavenue.com.auMargaret Fearn, Fearnace Media + 1 508 369 7189 |margaret@fearnacemedia.com

Advertising contacts:

Peter Wiltshire; +61 (0) 408 149 397 | peter@wethinkmedia.com.au

Jane Stucci; +61 (0) 412 309 048 | jane@wethinkmedia.com.au