New York Times : Ranked a Leading Digital Platform for Affluent Decision Makers in Asia

The New York Times now digitally reaches more C-suites readers than any other international publication.

London, November 22, 2017 - ​According to the results of the 2017 Ipsos Affluent Asia Survey, The New York Times has grown its reach on digital platforms significantly among key advertising targets such as C-suite executives, business decision makers and high net worth individuals in Asia.

Ipsos, a market research firm and industry benchmark, measured The New York Times's affluent digital Asian audience at 1,165,506 readers per month, with one in eight affluent Asian readers consuming New York Times content across print and digital in the last 12 months. The survey comprised of a representative sample of affluent household ages 25 to 64 in the top 20% of households, defined by household income, in 10 Asian countries.

Daniel Wong-Chi-Man, international research director at The New York Times, said, 'Being one of the most visited international digital news platforms among affluent Asian readers proves the strength of The New York Times brand in reaching and engaging with influential, hard-to-reach, senior business decision-makers in the region. These survey results, combined with data from comScore, confirms that not only does The New York Times have significant audience reach in Asia, but also that the superior quality of our audience reaches all corners of the world.'

About The New York Times Company

The New York Times Company is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The Company includes The New York Times, NYTimes.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the Company at@NYTimesComm.