Accomplished Nexstar Director of Sales with over 25 years of Local Broadcasting Experience in Midwest Markets to Lead Rockford, IL Television and Digital Operations


ROCKFORD, Illinois and IRVING, Texas (August 19, 2014) - Nexstar Broadcasting Group, Inc. (NASDAQ: NXST) announced today that Kelly Lattimer has been appointed Vice President and General Manager of WQRF-TV (FOX) and associated digital operations, including community web portal MYStateline.comand its mobile applications, serving the Rockford, Illinois DMA. In her new role, Ms. Lattimer will also oversee WTVO-TV (ABC) through Nexstar's operating agreement with Mission Broadcasting. Ms. Lattimer's appointment is effective immediately, and she will report to Tim Busch, Executive Vice President and Co-Chief Operating Officer for Nexstar Broadcasting.

As a Rockford native, Ms. Lattimer brings to her new role an impressive broadcasting and advertising career that spans over two decades. Ms. Lattimer has served as the Director of Sales of Nexstar's Rockford broadcast and digital operations since joining the Company in 2008. Throughout her tenure, Ms. Lattimer has demonstrated effective broadcasting sales leadership with responsibility for all aspects of local, regional and national sales. Her efforts and initiatives at Nexstar have resulted in significant station on-air and online revenue growth.

Prior to joining Nexstar, she was the General Sales Manager for the FOX affiliate in Cedar Rapids, Iowa. Prior to her move to Cedar Rapids, she held sales management positions in Mobile, Alabama and Dubuque, Iowa.   

Commenting on the appointment, Tim Busch stated, "With Kelly's personal and professional longevity in the Rockford market she brings an intimate understanding of the local community to her new role at WQRF-TV. Throughout her career, she has demonstrated a results-oriented focus and innovative approach to critical functions including station management, sales and marketing, as well as digital and social media integration. Kelly has provided outstanding sales leadership and has been central to our success in shaping enduring partnerships with local advertisers, businesses and community organizations in Rockford. In addition, she has a documented history of generating exceptional revenue results by establishing effective sales operations and executing innovative strategies."

"Her relationships with local community members and business leaders in Rockford are incredibly invaluable and will give her a distinct competitive advantage in developing local programming opportunities that will engage viewers, while also providing an effective marketing platform for local and national advertisers. With her local broadcasting expertise, solid client relationships and dedication to the local community, we are confident Kelly's business acumen will provide the necessary leadership to further the achievements of our Rockford station operations."

Commenting on her new role, Ms. Lattimer stated, "As a Rockford native, I am deeply committed to the local community, where my family and many of my close business contacts and personal friends reside.  Nexstar's long-term success reflects its core commitment to the local communities it serves across the United States and as Rockford's new GM, I am dedicated to upholding this organization-wide promise. In my new role, I will leverage the management experience and relationships forged over my career to build upon the success of our Rockford station and digital operations, while continuing to provide unparalleled service to our local viewers and business partners. I am honored to work alongside the accomplished teams at WQRF, WTVO and MyStateline.comwhile also having the opportunity to lead the broadcast and digital operations that serve my hometown.  I am eager to continue our work growing the stations' brands and my objective remains focused on delivering viewership growth through compelling, quality local news and entertainment programming, while also offering effective multi-platform marketing solutions for our advertising partners."

Ms. Lattimer is a graduate of Clarke College in Dubuque, Iowa, where she graduated summa cum laude with a Bachelor of Arts degree in Corporate Communications. Kelly and her husband Gary have three grown children and reside in Winnebago, Illinois.

About Nexstar Broadcasting Group, Inc.
Nexstar Broadcasting Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 80 television stations and 20 related digital multicast signals reaching 46 markets or approximately 13.1% of all U.S. television households. Nexstar's portfolio includes affiliates of NBC, CBS, ABC, FOX, MyNetworkTV, The CW, Telemundo, Bounce TV, Me-TV, Live Well, LATV and an independent station. Nexstar's 48 community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities.

Pro-forma for the completion of all announced transactions Nexstar will own, operate, program or provides sales and other services to 107 television stations and related digital multicast signals reaching 56 markets or approximately 16.0% of all U.S. television households.

Contact:
Tim Busch 
EVP / Co-COO
Nexstar Broadcasting Group, Inc.  
585/288-8195 or tbusch@nexstar.tvJoe Jaffoni or Jennifer Neuman
JCIR
212/835-8500 or nxst@jcir.com

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