• nhow is a unique brand that surprises and inspires its guests by offering them an unconventional experience in which they feel welcomed from the very beginning

• The hotel will be part of an ambitious new development called 250 City Road, designed by the internationally acclaimed studio Foster + Partners, founded and directed by the world famous architect Lord Norman Foster

• After Milan, Berlin, Rotterdam and projects under development in Santiago de Chile and Amsterdam, the chameleonic brand will bring its unique experience to the UK capital in 2019

• As a result of the implementation of the Company´s five year plan and the Group´s focus on the nhow brand, the company is registering extraordinary performance in its hotels within this category

NH Hotel Group will bring its nhow brand to the UK capital in a new development located in one of the London´s most distinctive areas, within the districts of Shoreditch and the City of London. The area known as 'Tech City' concentrated around Old Street roundabout, is the heart of the Capital's technology and digital sector, widely recognised as the most rapidly growing commercial centre in the UK. Thanks to a management agreement signed between the Company and AXA IM - Real Assets, NH is expected to operate its first nhow hotel in the country by 2019.

Located in a 5.5 acre mixed-use new development called '250 City Road', designed by the world renowned architect Lord Norman Foster's studio -Foster + Partners-, the 8-floor hotel will feature 190 rooms, a restaurant, bar, gym and meeting rooms. As with the other nhow properties, the hotel will offer an unconventional and unique experience that will elevate the guest's stay by awaking their senses, and at the same time will make them feel welcomed and part of an unforgettable experience. The hotel will become a destination and hotspot for visitors to the city, whether they are business travelers, leisure travelers or London residents.

nhow hotel brand
Under the umbrella of NH Hotel Group, nhow is the chameleonic hotel brand that adapts itself to the city where it is located and is always changing. Taking its inspiration from the most avant-garde cities in the world, nhow hotels are designed by the most creative minds of the moment -Foster + Partners; OMA, founded by Rem Koolhaas; Karim Rashid; Sergei Tchoban and Matteo Thun, among others -, and are both a hotel and an explosion of inventiveness occupying one single space. At nhow hotels nothing is pre-established and everything is unexpected. Iconic, inspiring and surprising, from the hotel entrance to the rooms, the lobby, the restaurants, the corridors, the meeting rooms and the creative spaces, the experience is different for every consumer but with a common sense of 'wow'. Located in key trendy urban areas undergoing transformation and change, nhow hotels become a reference point for people to meet, experience and create.

As a synthesis of a new style of enjoying life, 'nhow brings in an up to now unseen level of hospitality and aims to become the benchmark for the most innovative cultural, social and artistic movements of big cities, globalized and constantly changing' says Federico J. González Tejera, CEO of NH Hotel Group.

nhow is already present in Milan (Italy), Berlin (Germany) and Rotterdam (The Netherlands), and is expected to reach 12 additional destinations by 2018. In addition to the current nhow hotels opened and the one signed in London, the company has two other ongoing nhow projects; one in Amsterdam, called nhow Amsterdam RAI and another development in Santiago de Chile.

The development of the nhow brand is part of the 24 initiatives included in NH Hotel Group's strategic five year plan with which the company aspires to be the top choice in the mind of consumers. As a result of the implementation of the plan and the Group´s focus on the nhow brand, the company is registering extraordinary performance in its hotels within this category.

About NH Hotel Group
NH Hotel Group (www.nh-hotels.com) is Europe's third-ranked business hotel chain. It operates close to 400 hotels with almost 60,000 rooms in 29 markets across Europe, Americas and Africa, including top city destinations such as Amsterdam, Barcelona, Berlin, Bogota, Brussels, Buenos Aires, Düsseldorf, Frankfurt, London, Madrid, Mexico City, Milan, Munich, New York, Rome and Vienna.

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