Nike : Converse Celebrates Vince Staples' Album, Big Fish Theory
January 22, 2018 at 12:24 pm EST
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'If you're not really paying that much attention, you won't know the difference. But [the Chuck] is something that a lot of people use to be able to assimilate into any room they're going into - every type of person,' says Staples.
The collection's key colorway, orange, is a nod to the goldfish on his album cover. This bright color contrasts the collection's darker tones to make for highly visible gear. Both the Hi and Ox Chuck 70s are built with an aquarium sockliner, Big Fish Theory graphic outsole and 'Vince Staples' embroidered on the medial collar. The Chuck 70 Hi boasts a 'Big Fish' screen print in orange that stands out against the sneaker's black tongue.
'The story of the Chuck Taylor is accessibility and culture,' notes Staples.
A common design element throughout the collection is the 'SEA' graphic, a tribute to Staples' signature brand and successful Beats 1 podcast, Section Eight Arthouse Broadcast System. The 'SEA' of the Chuck 70s is 3D printed onto the heel with the 'A' placed to cross with the heel stay and transfer onto the foxing tape. On the Essentials hoodie, the 'SEA' graphic is centered on the back, making a bold statement against the 360 Legacy French Terry.
The Converse x Vince Staples collection is available January 25 on converse.com and at select retailers.
View the full lookbook here.
Nike Inc. published this content on 22 January 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 22 January 2018 17:24:08 UTC.
Original documenthttps://news.nike.com/news/converse-vince-staples-chuck-70
Public permalinkhttp://www.publicnow.com/view/DD470B9770C7A7400F685907250FF2B9B262AC9B
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
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At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
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