The history of the Nike SB Dunk reads something like a sneaker-world fairytale. What started with a risk - bringing an '80s basketball shoe back in the 2000s - ended up igniting the world of skateboarding and changed sneaker culture forever. Since 2002, the shoe has resisted definition while attracting devotion around the world. Skateboarders still skate any Dunk to death. Loyal fans keep collecting the latest drops.
Without question, there's a unique alchemy to the Nike SB Dunk legacy that's connected to athletes, collectors and culture. Fittingly, over the past 15 years, collaborations and special partnerships have helped make that legacy extraordinary. The shoe has benefited from association with pioneering bands, graffiti writers, fashion-forward skateboarders and more. All this makes the Nike SB Dunk an icon not just in skateboarding, but also in streetwear.
Standing out among the various partners, MEDICOM TOY, the famed Japanese collectible maker, has been both a constant associate and progressive innovator.
Nike and MEDICOM TOY have worked together since 2002, first creating a limited-edition set of Nike-styled BE@RBRICKS. 'Nike has collaborated with Medicom on a number of different sports, from global football to tennis,' reminds Sandy Bodecker, VP Special Projects, who spearheaded Nike SB. 'One of my favorites was the 2006 World Cup BE@RBRICKS collection that represented all the Nike-partnered federations. It came in multiple sizes and the figures were used in retail executions around the world.'
Despite the breadth of engagement, skateboarding is where the connection is strongest. Characters were made with the first four pros - Gino Iannucci, Richard Mulder, Reese Forbes and Danny Supa - creating not only an arresting series of toys (the Reese version was even made lifesize) but created an unstoppable bond between the Nike SB Dunk and MEDICOM TOY.
Nike Inc. published this content on 21 November 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 21 November 2017 15:03:01 UTC.
Original documenthttps://news.nike.com/news/nike-sb-and-medicom-toy
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