Nike : Here Are All of Nike’s NBA Statement Edition Uniforms
September 15, 2017 at 10:29 pm EDT
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The Statement Edition uniform sets the tone for big games or rivalries and is inspired by the team's desire to make a bold statement every time they step on the court. For each team, the aesthetic expresses the specific spirit of the current roster.
For example, teams such as Boston, Chicago and Cleveland chose black bases - to convey a sense of strength and power - for their Statement Edition look. Each has team-specific detailing; Chicago's pays homage to its historic use of pinstripes, while Cleveland's displays the franchise's secondary logo. The latter conceit also follows in Milwaukee's Statement Edition uniform, where the team's powerful new Buck logo is front and center. Meanwhile, plays on heritage are evident in Denver (where the city's famous mile-high altitude is viewed as an advantage) and Philadelphia (where the team's Sixers script is emblazoned in white).
Perhaps the strongest declaration is made by the champs, the Golden State Warriors, as the franchise pays respect to the culture and legacy of its hometown: Oakland. Flipping an iconic graphic, the Warriors Statement Edition uniform reads 'The Town' above a new team crest, which employs Oakland's family Oaktree (a design found on street signs and sourced by the team through Oakland's city government).
The Nike NBA Statement Edition uniform will be available November 20 on nike.com/nba.
Nike Inc. published this content on 15 September 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 16 September 2017 02:28:11 UTC.
Original documenthttps://news.nike.com/news/nba-statement-uniforms
Public permalinkhttp://www.publicnow.com/view/A6D73BC823A486394A78EF1B99BB4FAD0D2DF17A
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
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At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
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