Nike : How Nike and Foot Locker are Taking Sneaker Shopping Experiences to New Levels
November 17, 2017 at 09:43 am EST
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Beginning November 22, the nondescript double doors at 30 Wall Street in New York City become the gateway to a treasure trove: Sneakeasy, a new retail pop-up designed for sneaker fans.
Just like a traditional speakeasy, Sneakeasy is defined by what's inside. The space (which used to be a bank and is inspired by New York's Financial District) houses a powerful assortment of Nike and Jordan Brand silhouettes as well as surprise drops and events. Once in, you'll be paired with a staff member who will take you through the experience.
When you determine what you want, your shoes will be dispensed via a door that looks and operates like a safety deposit box. It contains your sealed gold-foil shoe box with hidden UV ink designs and sealed with a notary sticker. Take the box to check out.
Though sneakers are the main event, Sneakeasy will also stock limited-run T-shirts that draw design inspiration from the footwear assortment and come packaged in zip-lock gold-foil packs and sealed with a notary sticker label.
Nike Inc. published this content on 17 November 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 17 November 2017 14:42:01 UTC.
Original documenthttps://news.nike.com/news/nike-foot-locker-sneakeasy
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Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
