Nike : How Two Elemental Forces Inspired This Summer's N7 Collection
June 15, 2018 at 10:48 am EDT
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'When we introduce ourselves, it is the name given to us as a child. My name is Gaagwagyehe: The sun is leaning, the orb is going down, like the sunset.'
This line from Jeremy Thompson, member of the Iroquois Confederacy of the Onondaga Nation and professional lacrosse player, illustrates this summer's Nike N7 collection: footwear and apparel inspired by the vertical expanse of sky and water, each element a refracted sibling of the other, bending into many blues as the sun drops into the horizon line.
The collection's indigo print, inspired by the image of sky reflecting onto water, was made through a method of natural dyeing in which flowers were collected, mixed through a giant vat and produced onto a large piece of fabric. The image was then scanned in order for the color to be sublimated onto technical sportswear fabric. The print appears prominently in the women's collection, covering the muscle tank, compression tights and Air Max 1. It's also on the unisex cap as well as the heels of both the men's N7 Air Max Motion LW and the N7 Kyrie 4, which also shows a Standing Rock tribal seal decal.
The Standing Rock Sioux Tribe's seal has special significance for Irving: The point guard's late mother, Elizabeth Ann Larson, was an enrolled member of the Standing Rock Sioux nation. Irving approached Nike and asked for the tribal seal to be incorporated into the shoe.
'I'm humbled that we were able to place Standing Rock's tribal seal on this N7 shoe,' says Irving. 'I'm proud of my personal history, so to have this opportunity to represent my family as well as the Standing Rock Sioux Tribe is an incredible honor. Mom, this is for you. I love you so much.'
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Nike Inc. published this content on 15 June 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 15 June 2018 14:47:09 UTC
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
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At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
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