Nike : Introducing the Nike Air Max 97 LX "Swarovski"
August 16, 2017 at 10:17 am EDT
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Combined with the introduction of a new hidden lacing system and full-window cushioning, the Air Max 97 was an early representation of Nike sport-style innovation. To explore its future potential for Spring and Fall 2017, NikeWomen designers looked to a material pioneer, Swarovski, and their Crystal Fabric, to creatively embellish and add durability to the Air Max 97. Containing tiny, densely clustered cut and uncut crystals, the fabric offers a gleaming yet gritty appearance, perfect for a new expression of the original's signature shine.
Nike Inc. published this content on 16 August 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 16 August 2017 14:16:03 UTC.
Original documenthttp://news.nike.com/news/air-max-97-swarovski
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Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
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