Thirty years ago, Michael Jordan cemented his place in NBA All-Star history when he leapt from the free throw line during the 1988 Slam Dunk Contest.
He did this while wearing the now-iconic Air Jordan III White Cement. He added another layer to his legacy later that weekend by earning All-Star Game MVP honors in the Black Cement colorway. These performances left a lasting impact on All-Star Weekend, and this year Jordan Brand celebrates the evolution of the man from athlete to icon by officially placing the Jumpman on the chest of this year's NBA All-Stars.
During NBA All-Star Weekend, Jordan Brand will bring together a new generation with global product launches, elevated experiences, co-creation opportunities and community engagement all in celebration of the Jumpman's higher standard of greatness.
Nike Inc. published this content on 09 February 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 09 February 2018 23:10:03 UTC.
Original documenthttps://news.nike.com/news/jordan-brand-2018-nba-all-star-preview
Public permalinkhttp://www.publicnow.com/view/CE20B3812E571F68B4C0646BB38F184D82606056
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
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