In 1988, Nike inspired a revolution in sport participation. That inspiration came from a series of advertisements tagged with three simple words: Just Do It.

Since then, the phrase has become Nike's guiding philosophy for innovation in performance products, athletic experiences and industry-defining services.

To mark the 30th anniversary of this call to action, Nike is creating a series of physical spaces and experiences across the country that enable new generations of athletes to enter that chase for greatness.

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Nike Inc. published this content on 21 June 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 21 June 2018 21:42:08 UTC