Nike : New Flagship Store Planned for New York City
December 04, 2017 at 12:07 pm EST
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Nike's new flagship store, covering more than 69,000 square feet at 650 Fifth Avenue at West 52nd Street, will open in early 2019.
'Our new flagship store is about serving all of our consumers - especially our NikePlus members - with pinnacle innovative products, a unique design and environment and the very best of personalized service,' says Heidi O'Neill, President of Nike Direct.
Floors one through four of the forthcoming store will feature a multi-sport assortment of product innovation and services. The lower level will be home to Hyperlive, Nike's new small-format retail concept (which was unveiled during the company's recent investor day) that will feature a curated, data-driven assortment of local essential products, inspired by the sporting heartbeat of the city. Services there include speed lockers for easy pick-up and returns, along with a sneaker bar for style advice.
The fifth floor, a NikePlus members-only destination, will provide access to unique products, experiences and customization opportunities. Members will also enjoy access to Nike Expert sessions - one-on-one appointments with a highly-trained Nike Expert who can offer personal shopping and advice on all aspects of their sport goals and product needs.
When members check into the store they can receive push notifications based on preferences and their membership profiles. And when they scan a shoe using their phone's camera, they'll gain instant access to what's available in their size and preferred color. NikePlus members will also be able to skip the line and instantly purchase product through a seamless digital checkout in the Nike app.
As part of the company's Nike Direct strategy to continue connecting with consumers personally through premium products, experiences and services, the current Niketown New York store at 6 East 57th Street will close in Spring 2018.
Nike Inc. published this content on 04 December 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 04 December 2017 17:06:01 UTC.
Original documenthttps://news.nike.com/news/new-york-city-flagship-store-5th-avenue
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Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).