Nike : New Zealand’s Football Kits Evoke the Spirit of a Māori Legend
May 17, 2018 at 05:14 pm EDT
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In Māori legend, New Zealand's endemic silver fern represents strength, resistance and power. These traits relate to the unique underside of the tree's fronds that reflect under moonlight, creating something akin to a natural nightlight. Thus, they have been celebrated for guiding travelers.
'People in New Zealand rally behind the silver fern,' says Pete Hoppins, Nike Football Apparel Senior Design Director. 'While it has been the primary symbol for New Zealand football for some time, we decided to integrate the frond more completely into the national team collection for 2018.'
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Nike Inc. published this content on 17 May 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 17 May 2018 21:13:04 UTC
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
