Nike : Take a Look Inside Converse’s One Star Hotel Pop-Up in London
February 15, 2018 at 10:36 am EST
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The One Star Hotel, presents a One Star twist on 5-Star establishments.
Designed to unite London's sneaker, skate, fashion and music communities, and offer a glimpse into the '90s attitude that helped define the One Star's adoption today.
The five-floor pop-up's lobby is manned by 15-year-old streetwear enthusiast from Warkwickshire, @gullyguyleo (Leo Mandella), and includes 'guest rooms' that provide unique opportunities for digital, product and live experiences curated by Converse collaborators, including Harlem-born rapper A$AP Nast, Stockholm's Yung Lean, New York City's MadeMe (a fashion label run by Erin Magee) and Beijing's Tizzy T.
Nike Inc. published this content on 15 February 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 15 February 2018 15:35:09 UTC.
Original documenthttps://news.nike.com/news/converse-one-star-hotel-london
Public permalinkhttp://www.publicnow.com/view/A48B66C0D43081A781A78B7FA68250685F146461
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).