That is largely thanks to Aaron Cooper, Greg Thompson and Brian Farris' 90 collective years of experience in product design, engineering and marketing. Cooper worked, fittingly, on a Shox product (the Shox BB4) and joined Thompson and Farris (regular and trusted partners throughout his career) to realize the system's latest iteration, the Nike Shox Gravity.
'We cannot overstate how much our experience helped speed up the process,' shares Cooper. 'We were able to make educated decisions based on digital or two-dimensional information that were able to push us a lot more quickly.'
Thus, that trust in each other and their experience was essential. As Cooper notes, a lot of time was cut since the trio had 'failed forward' so often in the past. Beyond, their experience helps translate rapid prototypes with a fair amount of accuracy in regard to how a product will fit, feel and test in reality.
Nike Inc. published this content on 05 December 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 05 December 2017 17:01:07 UTC.
Original documenthttps://news.nike.com/news/shox-gravity
Public permalinkhttp://www.publicnow.com/view/99473E58A1728133E976DBD4FBEB634FF19B577A
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
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Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
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