Nike : This New MadeMe x Converse Collection Deviates From Standard Streetwear
May 22, 2018 at 09:03 am EDT
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Two months before MadeMe founder Erin Magee got a call from Converse asking her if she'd be interested in collaborating on a collection, she purchased a vintage pair of 90s One Star shoes from a small online retailer.
'I wore One Stars all the time as a teen,' she says. 'And I'd been wearing this pair I got recently every day because they reminded me of that.' Teaming up with Converse on its first collaborative streetwear and footwear collection for women was a no brainer for Magee.
When Magee went to her first design meeting with Converse, the designers asked her what silhouette she'd like to work with. Her answer, without hesitation, was the One Star. 'It was the easiest design meeting I'd ever been in,' she says.
The feeling was mutual. 'Erin has a lot of personal connections to Converse and the One Star, so working with her and heating up the One Star made perfect sense,' says Converse senior designer, Amy Rauner, who worked closely with Magee throughout the design process.
MadeMe, which has a reputation for being on the forefront of female street culture, riffs off of New York City's intersection of the queer, fashion and rave communities to deliver a unique take on streetwear's status quo. That DNA shows through in the collection, which is comprised of four One Star Platform silhouettes and an assortment of apparel, in distinct 90s style represented by bold colorways and fun riot grrrl-vibe graphics.
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Nike Inc. published this content on 22 May 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 22 May 2018 13:02:03 UTC
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
