Nike : This is How Nike is Kicking Off the Air Force 1's 35th Anniversary
September 16, 2017 at 12:54 pm EDT
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In 1982, Bruce Kilgore designed his first basketball shoe. The Nike Air Force 1, as it became, was tested by college players and made famous by some of the NBA's most fearsome big men. While it was recognizably cool, nobody hazarded a guess as to its crossover potential - let alone the Air Force 1's rise as an undisputed classic sneaker.
Since then, the Air Force 1 has served as a canvas for artist and designers of all ilk, and as a result, has achieved true icon status - even by its most formal definition as a 'widely known symbol.' The shoe, thanks to its mutability, has become a global street culture standard. There are more than 2,000 different iterations, from high to low and everything in between, in the shoe's history. And in its most famous form, the unequivocal white-on-white (which debuted in the mid-'90s), the Air Force 1 is perhaps one of the most endearing designs (period) of the last century.
Fittingly, the silhouette's 35th anniversary is predicated not only on a renewed connection to basketball through the NBA, with product like the Air Force 1 Low NBA, but it also features new versions of the most contemporary Air Force 1 execution: the SF AF-1 High.
Nike Inc. published this content on 16 September 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 16 September 2017 16:53:05 UTC.
Original documenthttps://news.nike.com/news/air-force-1-35th-anniversary-preview
Public permalinkhttp://www.publicnow.com/view/97969CFECA3826AE0F3334877D78969A38E2B2C0
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
