Since 2008, the vibrant blue of its Plexicushion tennis courts has defined Melbourne Park. Extending well beyond the playing surfaces, the blue envelops players and spectators alike and creates a serene backdrop for what is often a battle against extreme competition and heat (summer in Melbourne registers the toastiest temperatures of any tennis major).
The court color and the environmental elements pose challenges for designers working to outfit athletes for the tournament. And while some of the heat is mitigated by the use of retractable roofs (Melbourne Park boasts three), there is a third testing factor: Time.
Eleven hours ahead of London and 19 hours ahead of Los Angeles, play in Melbourne is often difficult for tennis fans to catch live. Thus, the tournament is digested through highlights and, increasingly, through quick-bite social media posts.
'The challenge of designing for a quick impression is creating a simple, but instantly recognizable and bold design,' shares Sam Shipley, Apparel Design Director for NikeCourt. 'We utilized dynamic geometric shape and flooded color to grab the viewer's attention.'
Nike Inc. published this content on 14 January 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 14 January 2018 23:04:07 UTC.
Original documenthttps://news.nike.com/news/nike-tennis-melbourne-collection
Public permalinkhttp://www.publicnow.com/view/42AFB355B2C5BB982D29C3FE16D51C19B53DB262
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