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NIKE (NKE)
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NIKE, Inc. : Nike Training Legend Bo Jackson Bikes 'Bama

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04/26/2012 | 10:37pm CEST

April 26, 2012

Nike supports Bo and his quest to bike across his home state with special Nike LunarTR1 shoes celebrating his legacy

Bo Jackson, the multi-sport sensation and legend of Nike Training,is riding his bike on a 300-mile journey through the tornado ravaged communities of his home state Alabama. Nike is outfitting Bo with special colorways of the new Nike LunarTR1 shoe, commemorating his success across sports and contributions to his college and pro teams. Bo will wear these shoes during the journey while off his bike.Designed for multi-sport training, the Nike LunarTR1 shoe officially launches June 29 and features superior cushioning, durability and breathability.

Following Bo's ride across the state, there will be an April 28th event at the Tuscaloosa Amphitheatre where Bo, victims' families, ride sponsors, survivors and supporters will gather to celebrate those affected by the disaster. At the amphitheatre, there will be an on-site auction to raise additional funds for the Governor's Emergency Relief Fund. The special Nike LunarTR1 shoes will be auctioned at this event. These versions of the shoe will not be available outside of the auction, but the shoe will officially launch globally on June 29 in multiple colors.

Bo's goal is to raise $1 Million for the Governor's Emergency Relief Fundto help with unmet recovery needs resulting from the deadly tornados that hit Alabama in April 2011.Additional Nike athletes including Ken Griffey Jr., Scottie Pippen, Picabo Street and Lance Armstrong will join Bo along his ride across Alabama.

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Financials ($)
Sales 2018 36 030 M
EBIT 2018 4 403 M
Net income 2018 2 819 M
Finance 2018 2 026 M
Yield 2018 1,10%
P/E ratio 2018 41,61
P/E ratio 2019 26,46
EV / Sales 2018 3,13x
EV / Sales 2019 2,92x
Capitalization 115 B
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Mean consensus OUTPERFORM
Number of Analysts 35
Average target price 71,3 $
Spread / Average Target -0,03%
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Managers
NameTitle
Mark G. Parker Chairman, President & Chief Executive Officer
Eric D. Sprunk Chief Operating Officer
Andrew Campion Chief Financial Officer & Executive Vice President
Hans van Alebeek Vice President-Global Operations & Technology
James H. Scholefield Global Chief Information Officer & Vice President
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