Although the shoe's roots are in performance tennis, the All Court's simplicity and durable construction piqued Kennedy's interest. "I like a simpler type of shoe, something that feels worn in the first time I put them on," he says. "I was looking for something fresh and saw the All Courts on NIKEiD. I had never seen them before, but I have always been obsessed with the toe cap so I decided to make a few."
Tennis shoes have, of course, been appropriated for skateboarding before and styles, like the Nike GTS and Challenge Court, have developed a strong following. Kennedy has skated the All Courts almost exclusively over the last few years, garnering a fair amount of attention in them. "I made a couple dudes a bit jealous," Kennedy recalls, remembering the reactions of some of his Nike SB teammates.
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
