"Nike's culture is one of invention and this is invention with purpose: making athletes better," says Sandy Bodecker, VP of Special Projects, Nike Innovation. "Working collaboratively with the best athletes means faster problem solving and allows us to bring the future, faster."

"The insight Ashton gave us was that overheating was a challenge, especially during the high jump and pole vault when there was so much time spent on the field, and he asked how we could speed up his recovery between his short, explosive action. It was an interesting challenge coming directly from one of the world's greatest athletes so we, literally, took the challenge head-on," adds Bodecker.

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