Nike : Celebrates the Energy of the Big Apple with #NYMade
December 02, 2016 at 05:48 pm EST
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Along with the opening of a new store in Soho this month, Nike is bringing its love of the city to life with key product, athlete and consumer moments in a new '#NYMade' campaign. Across the city, #NYMade has come to life through posters and digital billboards, all featuring some of the city's most celebrated sons and daughters - whether they were born in New York or made their reputations there - including Bella Hadid, Victor Cruz, Serena Williams, Nas and Odell Beckham Jr.
'New York is at the heart of Nike, and Nike is at the heart of New York,' says Alero Akuya, Senior Brand Director for Nike in New York. 'We're celebrating this city and the sport and energy that drive it through our best athletes and products. We understand better than anyone that you have to prove yourself here before you can really say you're 'New York Made.''
Nike Inc. published this content on 02 December 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 02 December 2016 22:48:09 UTC.
Original documenthttp://news.nike.com/news/nymade-campaign
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Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
