Nike : Celebrating 45 Years of Nike Cortez in Sport, Style and Culture
May 24, 2017 at 10:10 am EDT
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My dad got me my first pair of Cortez at the Slauson Swap Meet, around when I was 7 or 8, the all black with a white Swoosh. They were super fire though, because I had to wear uniforms at elementary school back in the day. The only way you got to flex was with your shoes.
I was always into sportswear because my family always bought me sneakers. I was so obsessed with '80's and '90's hip-hop culture. In the '90s, I was watching films set in L.A. that brought our culture to the wider world. It was all in my neighborhood, too, so I felt like I had a foundation with it.
I'm from South Central L.A., so all I remember is everybody in the hood wearing Cortez. Cortez is just a really L.A. thing for me. Everyone in L.A. who rapped was in the Cortez. That just started a whole movement, obviously. So that's what kids saw. They wanted to be cool.
Nike Inc. published this content on 24 May 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 24 May 2017 14:09:36 UTC.
Original documenthttp://news.nike.com/news/45-years-nike-cortez
Public permalinkhttp://www.publicnow.com/view/15996EFE1DF8DBDA8A95D67F7C86894F5B18EBD8
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
