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4-Traders Homepage  >  Equities  >  Nyse  >  Nike    NKE

NIKE (NKE)
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Delayed Quote. Delayed  - 01/19 10:01:13 pm
67.21 USD   +4.84%
01/19 NIKE : is Surging to Start 2018
01/19 Nike at two-year high as analysts tout margin benefits of direct ..
01/19 FRIDAY SECTOR L : Apparel Stores, Textiles
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Nike : Names New Marketing Guru

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01/20/2018 | 11:16am CET

Athletic footwear giant Nike, Inc. on Thursday announced a new marketing head, in its efforts to boost market share. The company promoted Dirk-Jan "DJ" van Hameren as its VP, Chief Marketing Officer, effective immediately.

Van Hameren will succeed Greg Hoffman, who has been appointed VP, Global Brand Creative & Marketing Innovation.

In the new role, van Hameren will lead Nike`s Global Marketing organization. He will report to Trevor Edwards, President of the NIKE Brand.

A 25-year veteran of Nike, Van Hameren most recently served as VP, GM of Nike Sportswear. In that role, he and his team led a complete offense against Nike`s Sportswear business, driving strong consumer connections through iconic styles like Air Max and Air Force 1, and innovations like Tech Fleece apparel, the company said. Under his leadshiip, the business added more than $3 billion in revenue.

His prior roles included VP, Brand Management for Western Europe; GM, Nike ID; Global Brand Initiatives Director, and Director of Brand Events.

Meanwhile, Hoffman, in his new role will focus on creative storytelling, brand design and experiences that drive separation and distinction in the marketplace.

According to market research firm NPD Group, Nike maintained its top spot as the most popular sneaker, but with reduced market share for the for the first eight months of 2017 to 37 percent from 39 percent last year. Meanwhile, its Jordan brand lost its second position, while Adidas climbed to second place surpassing Jordan for the first time.

In December, Nike reported weak earnings in its second quarter, despite higher sales.

(c) 2018 NNA 2017 LEBANON Provided by SyndiGate Media Inc. (Syndigate.info)., source Middle East & North African Newspapers

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Financials ($)
Sales 2018 35 815 M
EBIT 2018 4 564 M
Net income 2018 3 812 M
Finance 2018 2 302 M
Yield 2018 1,16%
P/E ratio 2018 29,13
P/E ratio 2019 24,86
EV / Sales 2018 3,00x
EV / Sales 2019 2,81x
Capitalization 110 B
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Mean consensus OUTPERFORM
Number of Analysts 37
Average target price 65,9 $
Spread / Average Target -2,0%
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Managers
NameTitle
Mark G. Parker Chairman, President & Chief Executive Officer
Eric D. Sprunk Chief Operating Officer
Andrew Campion Chief Financial Officer & Executive Vice President
Hans van Alebeek Vice President-Global Operations & Technology
James H. Scholefield Global Chief Information Officer & Vice President
Sector and Competitors