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NIKE (NKE)
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Nike : This New MadeMe x Converse Collection Deviates From Standard Streetwear

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05/22/2018 | 03:03pm CEST

Two months before MadeMe founder Erin Magee got a call from Converse asking her if she'd be interested in collaborating on a collection, she purchased a vintage pair of 90s One Star shoes from a small online retailer.

'I wore One Stars all the time as a teen,' she says. 'And I'd been wearing this pair I got recently every day because they reminded me of that.' Teaming up with Converse on its first collaborative streetwear and footwear collection for women was a no brainer for Magee.

When Magee went to her first design meeting with Converse, the designers asked her what silhouette she'd like to work with. Her answer, without hesitation, was the One Star. 'It was the easiest design meeting I'd ever been in,' she says.

The feeling was mutual. 'Erin has a lot of personal connections to Converse and the One Star, so working with her and heating up the One Star made perfect sense,' says Converse senior designer, Amy Rauner, who worked closely with Magee throughout the design process.

MadeMe, which has a reputation for being on the forefront of female street culture, riffs off of New York City's intersection of the queer, fashion and rave communities to deliver a unique take on streetwear's status quo. That DNA shows through in the collection, which is comprised of four One Star Platform silhouettes and an assortment of apparel, in distinct 90s style represented by bold colorways and fun riot grrrl-vibe graphics.

Disclaimer

Nike Inc. published this content on 22 May 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 22 May 2018 13:02:03 UTC

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Financials ($)
Sales 2018 36 030 M
EBIT 2018 4 403 M
Net income 2018 2 819 M
Finance 2018 2 026 M
Yield 2018 1,10%
P/E ratio 2018 41,61
P/E ratio 2019 26,46
EV / Sales 2018 3,13x
EV / Sales 2019 2,92x
Capitalization 115 B
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Mean consensus OUTPERFORM
Number of Analysts 35
Average target price 71,3 $
Spread / Average Target -0,03%
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Managers
NameTitle
Mark G. Parker Chairman, President & Chief Executive Officer
Eric D. Sprunk Chief Operating Officer
Andrew Campion Chief Financial Officer & Executive Vice President
Hans van Alebeek Vice President-Global Operations & Technology
James H. Scholefield Global Chief Information Officer & Vice President
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