In June 2014, Nike launched NikeLab, a destination offering the company's latest product innovations and collaborative collections. NikeLab stores in New York, London, Paris, Milan, Shanghai and Hong Kong have also provided opportunities to experiment in retail design and explore sustainable materials, adaptable furnishings and various local integrations.
With a thematic focus on uniting nature and technology, the seventh NikeLab store, NIKELAB MA5, uniquely engages the senses - through interior and exterior directional sound systems, a scent exclusive to the store and soft track flooring material made using Nike Grind, a palette of premium recycled and regenerated materials.
Additionally, Nike designers worked with long-term engineering partner, Arthur Huang, founder of design firm Miniwiz, to incorporate Japanese culture and traditions. Tatami mat floors pair with locally sourced wood walls in the digitally-powered fitting rooms; the same wood appears on modular display cubes alongside Nike Grind display benches, allowing for seamless restructuring around the store.
NIKELAB MA5 opens on December 1 with a special display of the latest NikeLab ACG collection.
Nike Inc. published this content on 28 November 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 28 November 2016 22:40:10 UTC.
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Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).